Syllabus for
BA (Communication and Media, Psychology/Honours/Honours with Research)
Academic Year (2023)
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141B
MARKETING AND SELLING SKILLS
Multidisciplinary Courses
3
3
50
BBA141D
TALENT MANAGEMENT
Multidisciplinary Courses
3
3
50
BBA141F
SUSTAINABILITY AND GREEN MARKETING
Multidisciplinary Courses
3
3
50
BLS141
INTRODUCTION TO BIOLOGY
Multidisciplinary Courses
3
03
100
BLS142
PRINCIPLES OF FORENSIC SCIENCE
Multidisciplinary Courses
3
3
100
CHE141B
NUTRICHEM
Multidisciplinary Courses
3
3
100
CNM101-1
FOUNDATIONS OF COMMUNICATION
Major Core Courses-I
4
4
100
CNM161-1
SOFTWARE FOR MEDIA
Skill Enhancement Courses
3
3
100
COM141
FUNDAMENTALS OF ACCOUNTING
Multidisciplinary Courses
3
3
100
COM142
BRAND MANAGEMENT
Multidisciplinary Courses
3
3
100
COM144
FINANCIAL LITERACY
Multidisciplinary Courses
3
03
100
COM145
CREATIVE ADVERTISEMENT
Multidisciplinary Courses
45
3
100
CSC141
PROGRAMMING IN C
Multidisciplinary Courses
3
3
100
DMT141
DANCE MOVEMENT THERAPY
Multidisciplinary Courses
2
3
100
DMT143
INTRODUCTION TO ACTING
Multidisciplinary Courses
2
3
100
ENG182-1
DEVELOPING ACADEMIC SKILLS - I
Ability Enhancement Compulsory Courses
2
2
50
HIS141
HISTORY AND CINEMA
Multidisciplinary Courses
3
3
100
LAW141
CYBER LAW
Multidisciplinary Courses
3
4
100
LAW142
RIGHT TO INFORMATION
Multidisciplinary Courses
3
3
100
LAW143
LABOUR AND SOCIAL WELFARE
Multidisciplinary Courses
3
3
100
LAW144
ENVIRONMENTAL LAW
Multidisciplinary Courses
3
3
100
LAW145
PARLIAMENTARY PROCEDURE AND PRACTICE
Multidisciplinary Courses
3
3
100
MAT141
FOUNDATIONS OF MATHEMATICS
Multidisciplinary Courses
3
3
100
PHY141
FUNDAMENTAL OF FORENSIC PHYSICS
Multidisciplinary Courses
3
3
100
PHY142
ANALOG AND DIGITAL ELECTRONICS
Multidisciplinary Courses
3
3
100
POL141
DEMOCRACY AND ETHICAL VALUES
Multidisciplinary Courses
2
2
100
POL142
SCIENCE, TECHNOLOGY AND INNOVATION IN INTERNATIONAL RELATIONS
Multidisciplinary Courses
3
3
100
POL143
SUBALTERN STUDIES: NARRATIVES OF THE COMMUNITIES
Multidisciplinary Courses
3
3
100
PSY101-1
INTRODUCTION TO PSYCHOLOGY
Major Core Courses-I
4
4
100
SOC141
WOMEN'S ISSUES
Multidisciplinary Courses
3
3
50
SOC142
CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES
Multidisciplinary Courses
3
3
50
SOC143
SOCIOLOGY THROUGH CINEMA
Multidisciplinary Courses
3
3
50
STA142
DATA ANALYSIS USING EXCEL
Multidisciplinary Courses
3
3
100
THE141
THEATRE APPRECIATION
Multidisciplinary Courses
3
3
100
THE142
IMPROVISATION AND DEVISED THEATRE
Multidisciplinary Courses
3
3
100
VCP181
REIMAGINING TECHNOLOGY TOOLS FOR DEMOCRACY
-
2
0
100
VCP182
INTRODUCTION TO PUBLIC POLICY
-
2
0
100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142A
ADVERTISING AND SALES PROMOTION TECHNIQUES
-
3
3
100
BBA142B
EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS
-
3
3
100
BBA142C
FUNDAMENTALS OF DIGITAL MARKETING
-
3
3
100
BBA142G
GROUP AND TEAM EFFECTIVENESS
-
3
3
100
BLS143
PRINCIPLES OF HORTICULTURAL TECHNIQUES
-
3
4
100
BLS144
PRINCIPLES OF AYURVEDA
-
3
3
100
CHE141
CHEMISTRY IN ACTION
-
3
3
100
CNM202-2
PRINT MEDIA
-
4
4
100
CNM211-2
STRATEGIC STORYTELLING
-
4
4
100
COM147
E-COMMERCE
-
3
3
100
COM149
INVESTMENTS AND TRADING STRATEGIES
-
3
3
100
COM150
FINANCIAL LITERACY
-
3
3
100
COM151
DIGITAL MARKETING
-
3
3
100
CSC155
USER DESIGN EXPERIENCE (UX)
-
3
3
100
DSC143
DATA VISUALIZATION
-
3
3
50
ECO146
GENDER AND DEVELOPMENT
-
3
2
50
ENG182-2
DEVELOPING ACADEMIC SKILLS - II
-
2
2
50
LAW142
RIGHT TO INFORMATION
-
3
3
100
LAW144
ENVIRONMENTAL LAW
-
3
3
100
LAW146
LAW AND PRACTICE OF INTELLECTUAL PROPERTY
-
3
2
100
LAW148
LEGAL DIMENSIONS OF MARKETING
-
3
2
100
LAW149
LEGAL ASPECTS OF HUMAN RESOURCE MANAGEMENT
-
3
2
100
LAW150C
CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS
-
3
3
100
MAT141
MATHEMATICS FOR MANAGERIAL DECISIONS
-
3
3
50
PHY141A
INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS
-
3
3
100
PHY141B
RENEWABLE ENERGY
-
3
3
100
POL141
DEMOCRACY AND ETHICAL VALUES
-
2
2
100
POL143
POLITICS AND SOCIETY OF INDIA SINCE INDEPENDENCE
-
3
3
100
POL144
INDIA AND THE WORLD
-
3
2
100
PSY201-2
PERSONALITY AND INDIVIDUAL DIFFERENCES
-
4
4
100
PSY202-2
BRAIN AND BEHAVIOUR
-
4
4
100
SOC141
WOMEN'S ISSUES
-
3
3
50
SOC142
CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES
-
3
3
50
SOC143
SOCIOLOGY THROUGH CINEMA
-
3
3
50
SW141
INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE
-
3
3
50
SW142
INTRODUCTION TO ORGANISATIONAL BEHAVIOUR
-
3
3
50
THE144
ACTING FOR MEDIA
-
3
3
100
Introduction to Program:
The programme is designed according to the New Education Policy (NEP) guidelines while enabling students to benefit from both the disciplines of Communication and Psychology. For any professionals - Journalists, Public Relations officers, Psychologists, or Advertising agency roles - it is essential to comprehend human communication and behavior. This programme addresses that need. Students can progress to the proposed four-year Bachelor's degree and one-year Master's degree from this platform.
PO1: Demonstrate a coherent understanding and comprehensive knowledge of the fundamental theories and concepts in the disciplines of Communication and Media, and Psychology in a multidisciplinary learning context
PO2: Demonstrate critical thinking, scientific inquiry, argumentation and sensitivity to diversity while applying disciplinary concepts to everyday life and real-world situations.
PO3: Design, conduct, and communicate basic research following fundamental methods and ethical standards in social sciences and humanities
PO4: Use the knowledge of Psychology, and Media to enhance self-awareness, well-being, interpersonal relationships, career-decision making, and social responsibility in personal and professional domains
Assesment Pattern
Assessment patterns are varied. They will be shared along with the course plans.
Examination And Assesments
As the programme has a variety of courses that address theoretical, practical and research oriented concerns, assessment models will be plural.
BBA141B - MARKETING AND SELLING SKILLS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Course Description
This is the basic course in Marketing and Selling Skills where students will get the exposure of Marketing and sales. The subject gives them a vast and wide insight of the traditional and contemporary aspects in Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.
Course Objective:
●To understand and appreciate the concept of marketing & sales in theory and practice
●To evaluate the environment of marketing and develop a feasible marketing &selling plan
●To understand and apply the STP of marketing (segmentation, targeting, positioning)
●To have an elementary knowledge of consumer behaviour its determinants and selling skills
Course Outcome
CO1: Demonstrate a comprehensive understanding of marketing and sales principles, theories, and their practical applications (RBTL 2)
CO2: Identify the key elements of the marketing environment and their impact on marketing and selling activities. (RBTL 3)
CO4: Demonstrate basic selling skills, such as effective communication and relationship building, through practical exercises and simulations. (RBTL 2)
Unit-1
Teaching Hours:8
Unit 1: An Introduction to Marketing
Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.
Unit-2
Teaching Hours:6
Marketing Environment ? An Understanding
Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing).
Unit-3
Teaching Hours:8
Unit 3: Segmentation, Targeting and Positioning
Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.
Unit-4
Teaching Hours:6
Unit 4: Product Life Cycle and Consumer Behaviour
Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, Consumer Behaviour process
Unit-5
Teaching Hours:10
Unit 5: Selling ? An Introduction
Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer
Unit-6
Teaching Hours:7
Unit 6: Effective Sales management and Sales Force Organisation
Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories
Kotler, P. (2013). Marketing management: A south Asian perspective. 13th edition, Pearson Education India.
Panda, T. K., & Sahadev, S. (2nd Edition, 2011). Sales and distribution management. Oxford Publication.
Spiro, R. L., Rich, G. A., & Stanton, W. J. (12th Edition, 2008). Management of a sales force. McGraw-Hill/Irwin.
Essential Reading / Recommended Reading
Suggested Readings:
Ramaswami, S., Namakumari. S,(2013) marketing management–Global Perspective Indian Context, Macmillan Publishers India Ltd, 5th Edition
Rajan Saxena, Marketing Management, (2009) 4th edition, Tata McGraw-Hill Education
Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian 14th Edition Tata Mc Graw Hill.
Czinkota, Kotabe, Marketing Management, II edition, Thomson Publications.
Still, R. R., Cundiff, E. W., & Govoni, N. A. (1988). Sales management: decisions, strategies, and cases, New Jersey: Prentice-Hall.
Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. (2006). El-Ansary. Marketing Channels. Prentice-Hall.
Jobber, D., & Lancaster, G. (2007). Selling and sales management. Painos. Harlow: Pearson Education.
Cron, Decarlo T. E. (2016). Sales Management concepts and cases: Wiley India
Pingali Venugopal (2008). Sales and Distribution Management, Sage Publication
Evaluation Pattern
CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)
Attendance 5 marks
Total 50 marks
BBA141D - TALENT MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe. They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business. This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization
Course Outcome
CO 1: 1. Demonstrate an understanding of key concepts, principles and models related to talent and knowledge management
CO 2: 2. Evaluate the importance of talent management in developing organizations
CO 3: 3. Learn to apply the theories and concepts studied in the classroom to practical situations
CO 4: 4. Analyse the various talent and knowledge management practices and their value to organizations
CO 5: 5. Solve the issues pertaining to talent and knowledge management
Unit-1
Teaching Hours:7
Introduction to Talent Management
Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management models: Process and Integrated model, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.
Unit-2
Teaching Hours:7
Creating Talent Management Systems
Building blocks for talent management strategy, Developing and implementing Effective Talent Management System, Measuring the effectiveness of talent management, creating talent management system for organizational excellence.
Unit-3
Teaching Hours:7
Competency mapping and approaches to talent management
Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies
Unit-4
Teaching Hours:7
Integrating Talent and Knowledge Management
Introduction to knowledge management, types of knowledge, Benefits of Knowledge Management, Integrating talent management and knowledge management, Role of Information technology in talent and knowledge management.
Unit-5
Teaching Hours:7
Recent Trends and Best Practices in Talent Management
Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking
Unit-6
Teaching Hours:10
Project Work: Field study & Report Submission
Experiential Learning Activity: Identifying any one organization in the manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders to understand how they manage and retain talent in their organizations.
Text Books And Reference Books:
●Lance A. Berger, Dorothy Berger (2017): Talent management handbook, McGraw Hill New York.
●Mark Wilcox (2016), Effective Talent Management: Aligning strategy, people and performance, (1st ed.), Routledge Taylor and Francis Group.
●Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.
●Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,
●Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.
Sphr Doris Sims, Sphr Matthew Gay(2007),Building Tomorrow’s Talent : A Practitioner’s Guide to Talent Management and Succession Planning, Author House
Evaluation Pattern
Component
Maximum marks
Weightage
Total Marks in Final Grade
CIA1
20
50%
10
CIA2
20
50%
10
CIA3
50
50%
25
Attendance
5
100 %
05
Total = 50
BBA141F - SUSTAINABILITY AND GREEN MARKETING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.
Course Objectives: This course intends
To examine green marketing and its importance from the perspective of consumers and businesses.
To evaluate evidence of emerging green consumer segments and how marketers address those needs.
To explain the current state of the environment resulting from past and present human consumption practices.
To elaborate on opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.
Course Outcome
CLO1: Analyze green marketing and its importance from the perspective of consumers and businesses.
CLO2: Assess evidence of emerging green consumer segments and how marketers address those needs.
CLO3 : Interpret the current state of the environment resulting from past and present human consumption practices.
CLO4: Discuss the opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.
Unit-1
Teaching Hours:10
Introduction to Sustainability and Fundamentals of Green Marketing
Meaning, Concept and Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference between Marketing and Green Marketing, Green Product, Green Marketing, Importance of Green Marketing, Benefits of Green Marketing, Adoption of Green Marketing, Green Marketing Mix, Strategies for Green Marketing
Unit-2
Teaching Hours:10
Segmentation of Green Marketing
Green Spinning, Green Selling, Green Harvesting, Enviropreneur Marketing, Compliance Marketing, Green Washing, Climate Performance Leadership Index, Promotional Channels of Green Marketing.
Unit-3
Teaching Hours:10
Green Marketing Initiatives
Green Firms, HCL’s Green Management Policy, IBM’s Green Solutions, IndusInd Bank’s Solar Powered ATMs, ITCs Paperkraft, Maruti’s Green Supply Chain, ONCGs Mokshada Green Crematorium, Reva’s Electric Car, Samsung’s Eco-friendly handsets, Wipro Infotech’s Eco-friendly computer peripherals
Unit-4
Teaching Hours:10
Environmental consciousness
Introduction to Environment, Importance of environmentalism, Environmental movement, Benefits of green environment to society, E-waste exchange, Extended Producer Responsibility Plan, Guidelines for Collection and Storage of E-Waste, Guidelines for Transportation of E-Waste, Guidelines for Environmentally Sound Recycling of E-Waste
Unit-5
Teaching Hours:5
Socially Responsible Marketing
Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individuals, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.
Text Books And Reference Books:
Ottman, J. A. (2011). The new rules of Green Marketing: Strategies, tools, and inspiration for Sustainable Branding. Barrett-Koehler Publisher.
Ottman, J. A. (2001). Green Marketing: Opportunity for Innovation. NTC Business Books.
Dahlstrom, R. (2011). Green Marketing Management. South-Western Cengage Learning.
Essential Reading / Recommended Reading
Esty, D. C., & Simmons, P. J. (2011). The green to gold business playbook: How to implement sustainability practices for bottom-line results in every business function. Wiley.
Grant, J. (2009). The Green Marketing Manifesto. Wiley.
Evaluation Pattern
CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)
Attendance 5 marks
Total 50 marks
BLS141 - INTRODUCTION TO BIOLOGY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03
Course Objectives/Course Description
This course introduces students to the basic principles of biology. Students will learn about the organization of life, including the cell theory and taxonomy, the chemistry of life, genetics, evolution, and ecology. The course will also cover current issues in biology such as biotechnology and environmental sustainability.
Course Outcome
CO1: Students will be able to describe the fundamental principles and concepts of biology, including the organization of life and the chemistry of living systems.
CO2: Students will be able to explain the role of genetics in inheritance, diversity, and evolution.
CO3: Students will be able to analyze the impact of human activities on the environment and the measures that can be taken to promote sustainability.
CO4: Students will be able to evaluate the ethical implications of advances in biotechnology and their impact on society.
Unit-1
Teaching Hours:15
Introduction to Biology
The scientific method and experimental design; The organization of life: cells, tissues, organs, and organ systems; Taxonomy and the diversity of life; Chemical elements and molecules essential to living systems
Unit-2
Teaching Hours:10
Genetics and Evolution
Mendelian genetics and inheritance patterns; DNA structure and function, gene expression and regulation; Genetic diversity and evolution; Natural selection and adaptation
Unit-3
Teaching Hours:10
Ecology and Environmental Biology
Ecosystems and biomes; Population dynamics and community interactions; Biodiversity and conservation; Human impact on the environment and sustainability
Unit-4
Teaching Hours:10
Biotechnology and Ethics
Applications of biotechnology in medicine, agriculture, and industry, Ethical issues related to biotechnology; The impact of biotechnology on society; Regulations and policies related to biotechnology
Text Books And Reference Books:
Campbell, N. A., & Reece, J. B. (2018). Biology (11th ed.). Pearson.
Freeman, S., Quillin, K., Allison, L., Black, M., Taylor, E., & Podgorski, G. (2017). Biological Science (6th ed.). Pearson.
Essential Reading / Recommended Reading
Begon, M., Townsend, C. R., & Harper, J. L. (2006). Ecology: From Individuals to Ecosystems (4th ed.). Blackwell Publishing.
Ricklefs, R. E., & Relyea, R. A. (2019). The Economy of Nature (8th ed.). W.H. Freeman.
Kuby, J., Owen, J., & Kindt, T. J. (2019). Kuby Immunology (8th ed.). W.H. Freeman.
Thompson, P. B., & Kaplan, D. M. (2019). Encyclopedia of Food and Agricultural Ethics (2nd ed.). Springer.
Evaluation Pattern
Attendance and Class Participation- 10%
Midterm Examination- 30%
Review paper/Research Paper- 20%
Seminar presentation – 10%
Final Examination - 30%
BLS142 - PRINCIPLES OF FORENSIC SCIENCE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Forensic science is the application of scientific principles and techniques to the investigation of crimes and legal issues. This course covers the fundamental principles of forensic science, including various scientific analysis techniques used in criminal investigations, legal and ethical issues, and types of evidence collected at crime scenes.
Course Outcome
CO1: Students will be able to Understand the principles and techniques used in forensic science investigations
CO2: Students will be able to describe the legal and ethical considerations associated with forensic science.
CO3: Students will be able to identify and analyze different types of evidence collected at crime scenes
CO4: Students will be able to evaluate scientific evidence in a legal context using proper documentation and reporting techniques
Unit-1
Teaching Hours:15
Introduction to Forensic Science
Introduction to forensic science; Historical development of forensic science; Branches and applications of forensic science; Legal and ethical issues in forensic science
Unit-2
Teaching Hours:10
Physical Evidence
Types of physical evidence; Collection and preservation of physical evidence; Analysis of physical evidence; Interpretation and evaluation of physical evidence
Unit-3
Teaching Hours:10
Biological Evidence
Types of biological evidence; DNA analysis; Serology analysis; Analyzing and interpreting biological evidence
Unit-4
Teaching Hours:10
Digital Forensics
Digital forensic investigations; Evidence collection in digital forensics; Analyzing and interpreting digital evidence; Legal and ethical considerations in digital forensics
Text Books And Reference Books:
Saferstein, R. (2019). Forensic science: From the crime scene to the crime lab. Pearson Education.
Criminal Justice & Forensics. (2017). Cengage.
Fisher, B. A. (2019). Techniques of crime scene investigation. Taylor & Francis Group.
Richard Saferstein, R. (2018). Criminalistics: An Introduction to Forensic Science. Pearson Education.
Houck, M. M., & Siegel, J. A. (2010). Fundamentals of forensic science. Academic Press.
Casey, E. (2018). Digital evidence and computer crime: Forensic science, computers, and the internet. Academic Press.
Nelson, B., Phillips, A., & Steuart, C. (2016). Guide to computer forensics and investigations. Cengage
Essential Reading / Recommended Reading
Lee, H. C. (2016). Forensic science : an illustrated dictionary. CRC Press.
Barry, J., & Cooper, J. (2018). Introduction to forensic science. Routledge.
Houck, M. (2018). Trace evidence analysis: More cases in mute witnesses. Academic Press.
Brown, T. W. (2018). Handbook of Forensic Pathology, Second Edition. CRC Press.
Barbara, J. (2011). Forensic anthropology: An introduction. CRC Press.
Hall, M. (2017). Current practice in forensic medicine. John Wiley & Sons.
Sammons, J., & Jenks, M. (2017). Digital forensics trial graphics: Teaching the jury through effective use of visual aids. Academic Press.
Evaluation Pattern
Attendance and Class Participation- 10%
Midterm Examination- 30%
Review paper/Research Paper- 20%
Seminar presentation – 10%
Final Examination - 30%
CHE141B - NUTRICHEM (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course gives an insight into nutrition and its importance in leading a healthy life.
Course Outcome
CO1: Discuss about nutrition and its importance in leading a healthy life.
CO2: Explain the elements of nutrition and dietry requirement.
CO3: Summerise about food analysis, food microbiology and therapeutic nutrition
Unit-1
Teaching Hours:5
Fundamentals of nutrition
FaFactors Influencing Food Selection: Flavours, appearance and other aspects of food,Demographics Culture and Religion, Health, Social-Emotional Influences, and Environmental Concerns, Food Industry and the Media.
Unit-2
Teaching Hours:4
Basic Nutrition Concepts
NNutrition, Energy content in food, Nutrients, Nutrient Density, Characteristics of a Nutritious Diet.
Unit-3
Teaching Hours:6
Nutrient Recommendations
Dietary Reference Intakes, Digestion, Absorption, and Metabolism, Gastrointestinal Tract and secretions, Food groups, Organic Foods, GM foods.
Unit-4
Teaching Hours:6
Nutrition biochemistry
Elements of nutrition - Dietary requirement of carbohydrates, lipids and proteins. Biological value of proteins. Concepts of protein quality. Protein sparing action of carbohydrates and fats. Essential amino acids, essential fatty acids and their physiological functions.
Unit-5
Teaching Hours:3
Vitamins
Dietary sources, biochemical functions, requirements and deficiency diseases associated with vitamin B complex, C and A, D, E and K vitamins.
Unit-6
Teaching Hours:3
Minerals
Nutritional significance of dietary sodium, potassium, calcium, phosphorus, magnesium, iron, iodine, zinc and copper.
Life style diseases and personalized nutrition therapy, nutraceuticals and its classifications.
Unit-11
Teaching Hours:2
Public nutrition
Health organizations, NGO’s etc.
Text Books And Reference Books:
[1]Ganesh Narayanan Chauhan, 5th ed Foods that heal. Popular Book Depot 2012
[2]Mohinder Singh, 2nd ed. Health and food Gyan Publishing House 2003.
[3]S. A. Iqbal and Y. Mido 1st ed Food Chemistry. Discovery Publishing House, 2008.
Essential Reading / Recommended Reading
[1]Kittler and Sucher, 5th ed. Food and Culture Thomson Wadsworth 2007.
[2] Anita Tull, 3rdFood Nutritioned.Oxford University Press, 1997.
Evaluation Pattern
No.
Component
Schedule
Duration
Marks
CIA1
Assignment/quiz/group task/ presentations
Before MST
--
10
CIA2
Mid-Sem Test
[MST]
2 Hrs (50 marks)
25
CIA3
Assignment/quiz/group task/ presentations
After MST
--
10
CIA3
Attendance (75-79 = 1, 80-84 = 2, 85-89 = 3,
90-94 = 4, 95-100 = 5)
--
5
ESE
Internal
2 Hrs (50 marks)
50
Total
100
Final score is calculated out of 50
CNM101-1 - FOUNDATIONS OF COMMUNICATION (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
This is an introductory course that provides a brief overview of the development of media both globally and in the context of India. Some of the other focus areas will be communication theories, communication models/processes and issues/discussions pertaining to the domain of communication
Course Outcome
CO1: Exhibit knowledge about different aspects of communication and media-nature, process, kinds, relevance, role, impact, audience accessing media and functions of media.
CO2: Apply communication theories to understand contemporary media phenomena.
CO3: Make effective use of media content
Unit-1
Teaching Hours:16
A Preface to Communication
Definitions of communication; The communication process; History and Evolution of Communication-Milestones in communication from smoke signals to smartphones. Forms of communication-Verbal, written, pictorial, signs & symbols. Levels of communication -Intrapersonal, interpersonal, group, mass media communication. Models of communication- Aristotle, SMCR, Shannon and Weaver, Lasswell, Osgood, Dance, Schramm, Gerbner, Newcomb. Communication and socialization.
Unit-2
Teaching Hours:14
Communication Theories
Powerful effects Theory-Magic Bullet Theory, Two-Step Flow Theory-Role of opinion leaders. Limited Effects Theory. Normative Press Theories- Authoritarian, Libertarian, Soviet Communist and Social Responsibility. New Press Theories- Democratic and Participatory Press Theory, and Developmental Press Theory.
Unit-3
Teaching Hours:14
Functions of Communication
Harold Lasswell's 4 functions of Mass Communication-Surveillance Function, Correlation Function, Entertainment Function, Cultural Transmission & Status Conferral Function. Enforcement of Norms, Dysfunctions of Mass Communication.
Unit-4
Teaching Hours:16
Contemporary Debates in Mass Communication
Mass media role & effect on audience, contemporary standards of mass media professionals & quality of content, ownership patterns and effect on media content, autonomy and independence of media content generators, threat of fake news and media credibility.
Text Books And Reference Books:
Baran, S.J. (2002). Introduction to Mass Communication. New York: McGraw Hill.
Bitner, R. (1989). Mass Communication: An Introduction. New Jersey: Prentice Hall.
Defleur, M.L. & Dennis E (1994). Understanding Mass Communication. Boston.
Kumar, K. J. (2020). Mass communication in India. Jaico publishing house.
Essential Reading / Recommended Reading
Journal Articles
Habermas, J. (2015). Knowledge and human interests. John Wiley & Sons.
Hall, S. (2014). Encoding and decoding the message. The discourse studies reader: Main currents in theory and analysis, 111-121.
Lippmann, W. (1929). Public Opinion: By Walter Lippmann. Macmillan Company.
McLuhan, M., & Fiore, Q. (1967). The medium is the message. New York, 123, 126-128.
Peters, J. D. (2012). Speaking into the Air: A History of the Idea of Communication. University of Chicago Press.
Books
Hybels, S. & Weaver I. (2001). Communicating Effectively. Boston: McGraw Hill.
Peters, J. D. (2012). Speaking into the Air: A History of the Idea of Communication. University of Chicago Press.
Evaluation Pattern: This course will not have centralised exams. The students will be evaluated on their understanding of the basic concepts of communication. Continuous internal assessment will test their knowledge and ability to understand the subject.
CIA1: Written assignment (10)-Department level
CIA2: Mid-sem exam: submission/test (25)- Department level
CIA3: Flip-class (10) Department level
End-semester exam/submission:(50)- Department level
Attendance: (5)
CNM161-1 - SOFTWARE FOR MEDIA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course provides students with an introduction to the software tools and techniques used in the media industry. Through hands-on projects, students will learn how to use different types of media software, including video editing, audio production, graphic design, web design, animation, game development, and virtual and augmented reality software. The course will also cover cross-cutting issues such as media literacy, ethics, and social responsibility, as well as employability and entrepreneurship skills.
Course Outcome
Unit-1
Teaching Hours:10
Introduction to Media Software
Overview of media software and its applications in the media industry, Types of media software and their uses, Understanding the hardware requirements for media software – Creative techniques used in different media sectors.
Unit-2
Teaching Hours:10
Video Editing Software
Introduction to video editing software, Overview of video editing tools and their functions. Hands-on experience with popular video editing software
Unit-3
Teaching Hours:10
Audio Editing Software
Introduction to audio editing software, Overview of audio editing tools and their functions, Hands-on experience with popular audio editing software
Unit-4
Teaching Hours:10
Graphics and Animation Software
Introduction to graphics and animation software, Overview of graphics and animation tools and their functions, Hands-on experience with popular graphics and animation software
Unit-5
Teaching Hours:5
Interactive Media Software
Introduction to interactive media software, Overview of interactive media tools and their functions, Hands-on experience with popular interactive media software
Text Books And Reference Books:
Adobe Creative Cloud. (n.d.). Retrieved from https://www.adobe.com/creativecloud.html
Avid Media Composer. (n.d.). Retrieved from https://www.avid.com/media-composer
Blender. (n.d.). Retrieved from https://www.blender.org/
DaVinci Resolve. (n.d.). Retrieved from https://www.blackmagicdesign.com/products/davinciresolve/
Final Cut Pro X. (n.d.). Retrieved from https://www.apple.com/final-cut-pro/
"Adobe Creative Cloud Classroom in a Book" by Conrad Chavez and Andrew Faulkner - a comprehensive guide to using Adobe's suite of creative software for media production.
"Final Cut Pro X 10.4 - How it Works" by Edgar Rothermich - a detailed guide to using Apple's Final Cut Pro X for video editing.
"Pro Tools 101: An Introduction to Pro Tools" by Frank D. Cook - a beginner's guide to using Avid's Pro Tools for audio production.
"Digital Lighting and Rendering" by Jeremy Birn - a guide to lighting and rendering techniques for computer graphics in media production.
Essential Reading / Recommended Reading
"Designing Interfaces: Patterns for Effective Interaction Design" by Jenifer Tidwell - a book on designing user interfaces for software and web applications.
"The Visual Display of Quantitative Information" by Edward R. Tufte - a book on data visualization techniques for media production.
"The Non-Designer's Design Book" by Robin Williams - a guide to basic design principles for non-designers.
"Sound Design: The Expressive Power of Music, Voice and Sound Effects in Cinema" by David Sonnenschein - a book on sound design principles and techniques for film and video production.
"Mastering Audio: The Art and the Science" by Bob Katz - a comprehensive guide to audio mastering techniques for music and media production.
"The Filmmaker's Handbook" by Steven Ascher and Edward Pincus - a guide to film production, including pre-production planning, shooting, and post-production editing.
Evaluation Pattern
CIA 1 – Creative Image manipulation Techniques – Series of mini projects (20 Marks)
CIA 2 – Developing a story and submitting a photo-essay project(50 Marks)
CIA 3 – Radio Drama/ Creating a website(20 Marks)
ESE Viva – 50 Marks
COM141 - FUNDAMENTALS OF ACCOUNTING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course will enable the students to have fundamental knowledge about financial accounting. The topics covered are Book-keeping, Subsidiary Books, preparation of Ledger and Financial Statements and Analysis of Financial Statements.
Course Outcome
CO1: Define the concepts and terminology used in accounts.
CO2: Compare the book prepared through Single Entry System and Double Entry System.
CO3: Prepare the basic subsidiary books required by a business.
CO4: Rearrange the information in Journal to prepare the ledger accounts, Trial Balance and Financial Statements.
CO5: Compare and comment on the basic information provided by the Financial Statements of Real Companies and other organizations.
CO6: Analyse the Financial Statements of different organizations and take decisions.
Unit-1
Teaching Hours:5
Introduction to Accounting:
Accounting – Meaning, Objectives, Accounting as source of information, Internal and External users of accounting information and their needs. Qualitative Characteristics of Accounting Information– Reliability, Relevance, Understandability and Comparability. Book-Keeping – Meaning – Definition. Accounting, Difference between Book-keeping, and Accounting. Accounting Concepts and Conventions. Accounting terms – Capital – Assets – Liabilities – Expenses – Income – Fund – Net worth – Capital Expenditure – Revenue expenditure– Capital Receipts – Revenue Receipts – Debtors – Creditors – Goods – Cost – Gain – Stock – Purchase – Sales – Loss – Profit – Voucher – Discount – Transaction – Drawings, etc. System of Book Keeping: Single entry system and Double entry system of Book Keeping – Accounting Process - introduction.
Unit-2
Teaching Hours:7
Books of Original Entry
Books of Accounts – Journal – Rules of Journalizing (Debit and Credit) – Steps in Journalizing - Meaning – Importance – Different types of Subsidiary books – Cash book – Petty cash book – Purchase book – Purchase returns book – Sales book – Sales return book – Bills receivables book – Bills payable book – Journal Proper – Process of recording transactions in the respective books.
Unit-3
Teaching Hours:8
Preparation of Ledger and Trial Balance
Ledger – Types of Accounts – Posting to Ledger accounts – Balancing the Ledger accounts – Trial Balance – Meaning – Objectives and Preparation of Trial Balance.
Unit-4
Teaching Hours:12
Final Accounts
Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement
Unit-5
Teaching Hours:13
Analysis and Interpretation of Financial Statements
Methods of analysis of financial statements, techniques of analysis and interpretation – Comparative Income Statements, Comparative Balance Sheets, Common Size Income Statements, Common Size Balance Sheets, Trend Analysis, Ratio Analysis (problems on the above topics).
Text Books And Reference Books:
Grewal, T. S. (2020). Double Entry Bookkeeping. Delhi: Sultan and Sons.
Jain, S. P & Narang, K. L (2020). Advanced Accountancy (Vol 13 & Vol2). Kalyani Publication
Essential Reading / Recommended Reading
1. Raman, B. S (2016). Accountancy. Mangalore: United Publishers.
2. Khan,M.Y.&.Jain,P.K.(2021)Management Accounting(8ed). NewDelhi: TataMcGraw Hill
3. Arora,M.N. (2016).Cost and Management Accounting(3ed). Mumbai: Himalaya Publishing House.
Evaluation Pattern
CIA I - 25 marks]
Other teste - 20 marks
Final Exam - 50 marks
Attemdance - 5 marks
COM142 - BRAND MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Brand Management course will enable student to have a fundamental understanding of how to build, measure, and manage a brand.
Course Outcome
CO1: Demonstrate concepts, principles, techniques and application of contemporary branding management process.
CO2: Evaluate the taxonomy in designing brands.
CO3: Summarise the measures and manage brand-equity and extension.
Unit-1
Teaching Hours:10
Strategic Brand Management Process
Brands – Brands Vs Products – Different Product Levels - Things that can be branded
Branding Challenges and Opportunities – Strategic Brand Management Process, PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding
Unit-2
Teaching Hours:10
Branding identity, architecture and taxonomy
Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names – Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands
Unit-3
Teaching Hours:10
Brand Messaging, Designing and Aesthetics
Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles – Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding strategies, Managing online brand reputation
Unit-4
Teaching Hours:10
Brand Equity & Brand Communication
Customer Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behavior on brand management, Consumer decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns, Measuring and analyzing advertising effectiveness
Unit-5
Teaching Hours:5
Brand Extension & International Brand Management
Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios
Text Books And Reference Books:
1.Keller, M. (Latest Edition). Brand Management. Delhi: Pearson Education India.
Essential Reading / Recommended Reading
Rajagopal, M. (Latest Edition). Brand Management. New York: Nova Science Publisher
Evaluation Pattern
CIA I MCQ (5 Marks)
Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2. The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.
CIA 2 (a) Video Content Creation 10 marks
Every student shall for a group of four members and they need to identify a brand and prepare a 10 minutes video. Later a Google spread sheet of students list shall be sent to the students. Within a week the students need to enter the name of the brand identified so as to avoid repetition in their selections and start preparing the video. The video shall discuss the history of the chosen brand and discuss the possibilities of changing different attributes of the brand for positive outcome. The video needs to describe and display the new brand. Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.
CIA 2(b) - Case Study (5 marks)
The same group formed for video assignment shall identify a case study related to brand extension. The group shall prepare a presentation regarding the case. They shall develop questions related to the case and also provide answers. The group also needs to provide references for their case study and Q&A.
CIA III Written Examination (25 marks)
Every student shall sit for a written examination of marks covering all the units. The students will be evaluated based on their understanding and learning about different concepts of branding. The higher order thinking is assessed by one case analysis included in the question paper. There will be 7 questions of 2 marks each and the case analysis will be of 6 marks.
COM144 - FINANCIAL LITERACY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03
Course Objectives/Course Description
The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.
Course Outcome
CO1: Understand the basic concepts of financial literacy.
CO2: Apply financial planning and budgeting decisions on a personal and professional front.
CO3: Understand the purpose and functions of the Banking system.
CO4: Understand the role and importance of financial instruments and insurance products.
Unit-1
Teaching Hours:6
Introduction to Financial Literacy
Introduction, Evolution, Meaning and importance of -Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-
Unit-2
Teaching Hours:5
Planning and Budgeting
Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.
Unit-3
Teaching Hours:12
Banking Products and Services
Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO
Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
Post Office Savings Account(SB), National Savings Recurring Deposit Account (RD), National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS), Public Provident Fund Account (PPF), Sukanya Samriddhi Account (SSA), National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New), How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)
Unit-5
Teaching Hours:10
Life Insurance and Related Services
Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),
Text Books And Reference Books:
Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
Essential Reading / Recommended Reading
Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.
Course Outcome
CO1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.
CO2: To become familiar with the approaches and forms of advertising
CO3: To gain technical knowledge in the development of advertising for a company
CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.
Unit-1
Teaching Hours:10
Creativity and Aesthetics
Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century
Unit-1
Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Environment,Professional Ethics,
Creativity and Aesthetics
Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century
Unit-2
Teaching Hours:10
Functions and Forms of Advertising
Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.
Unit-2
Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Functions and Forms of Advertising
Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.
Unit-3
Teaching Hours:10
Advertising and campaign Planning
Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process.
Unit-4
Teaching Hours:5
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Elements and Principles of Design
Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,
3.Integration of Cross Cutting Issues:Professional Ethics,
Designing Advertisements
Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces
Unit-5
Teaching Hours:10
Designing Advertisements
Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces
Text Books And Reference Books:
Batra, A. M. (2010). Advertising Management. Delhi: Pearson Education.
Essential Reading / Recommended Reading
Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.
Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.
Evaluation Pattern
100 marks divided into 20 marks each assignment.
CSC141 - PROGRAMMING IN C (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course introduces students to the C programming language, covering its history, features, data types, and program structure. Students will learn to apply decision control and loop structures, along with various operators, to create basic programs. Additionally, the course covers functions, recursion, arrays, and pointers to provide a solid foundation for C programming and problem-solving.
Course Outcome
CO1: Understand the fundamentals of C programming, including its history, features, variables, and data types.
CO2: Apply decision control statements, loop control structures, and various operators to write basic C programs.
CO3: Analyze and design functions, including recursion and passing values/arrays, and understand storage classes in C.
Unit-1
Teaching Hours:9
Introduction to C
Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C
Unit-2
Teaching Hours:9
Data types and Control Structures
Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.
Control structures
Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.
Unit-3
Teaching Hours:9
Function
Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.
Unit-4
Teaching Hours:9
Arrays
One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions
Unit-5
Teaching Hours:9
Pointers
Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.
Text Books And Reference Books:
[1] Balagurusamy, E. Programming in ANSI C 4th Edition. Tata McGraw-Hill, 2010.
Essential Reading / Recommended Reading
[1] Kanetkar, Yashavant. Let Us C. 4th Edition. BPB Publications, 2012.
Evaluation Pattern
CIA 50%
ESE 50%
DMT141 - DANCE MOVEMENT THERAPY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3
Course Objectives/Course Description
Course description:
This course has been conceptualized in order to Understanding and exploring theory and practice as two sides of the same coin for academic
excellence in Performing Arts. Benchmarking quality, understanding and exploring adaptability to situations and taking leadership tasks.
Maintaining emotional and aesthetics sensitivity in verbal and non-verbal communication
Course Outcome
CO1: To work on the body schema, body image and physical self-concept
To examine the concept of creativity and imagination.
CO2: To understand and gain practical understanding about the human body expression through the Gross Motor Skills Development, the
Global Motor Coordination Schemes according Bartenieff, the Effort/Shape system of movement analysis according Laban.
CO3: To gain the ability to express emotions
To improved confidence and self-esteem
CO4: To analyse and to gain practical understanding about the concept of Dance: from ancient social function to performance, from performance
to therapy.
To learn how Dance Movement Therapy dances with life: instances of different social areas in which Dmt is practised.
Unit-1
Teaching Hours:20
Introduction on Dance Movement
Definition of Dance and its history
Definition of creativity
History of Dance Movement Therapy theory
To understand and to gain practical understanding about the human body expression
the Gross Motor Skills Development,
the Global Motor Coordination Schemes according Bartenieff,
the Effort/Shape system of movement analysis according Laban.
Unit-2
Teaching Hours:25
Practice
Explore the body: The warm –up in Dance Movement Therapy
The social function of the dance
Text Books And Reference Books:
Essential references: (in APA format)
- Bellia , V. (2020). A body among other bodies. Relational Expressive Dance Movement Therapy. Catania A&G
- Hackney, P. (1998). Making connections. Total body integration through Barrtenieff Fundamentals. Routledge, New York.
- Laban R. (1950). The mastery of movement on the stage. McDonald & Evans, London
- Laban R., Lawrence F.C. (1947). Effort. McDonald & Evans, London
- Schilder P., (1935) The image and appearance of the human body. Taylor & Francis
Essential Reading / Recommended Reading
Essential references: (in APA format)
- Bellia , V. (2020). A body among other bodies. Relational Expressive Dance Movement Therapy. Catania A&G
- Hackney, P. (1998). Making connections. Total body integration through Barrtenieff Fundamentals. Routledge, New
- Schilder P., (1935) The image and appearance of the human body. Taylor & Francis
Evaluation Pattern
Evaluation patterns - final assessment 100 marks
DMT143 - INTRODUCTION TO ACTING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3
Course Objectives/Course Description
This introductory course explores fundamental acting techniques, including character development, improvisation, and emotional expression. Engage in various acting exercises and scene work to enhance students' understanding of the craft. This course further develops confidence and creativity as the students delve into the art of storytelling through performance.
Course Outcome
CO1: Recognise and explain the basics of acting.
CO2: Demonstrate and interpret the interrelationship between speech, movement and text.
CO3: Relate and experiment with the interconnection between text and acting design.
CO4: Apprise and critique the role of the actor as a performing medium.
CO5: Design and develop original piece of work.
Unit-1
Teaching Hours:15
Voice and Speech
This unit delves into the artistry of vocal expression and its profound impact on theatrical performance. Through rigorous vocal exercises and comprehensive training, students will develop various vocal techniques, mastering the nuances of pitch, tone, resonance, and articulation. Emphasizing voice integration with the actor's body and emotions, this transformative learning experience empowers students to deliver compelling, authentic, and emotionally resonant performances on stage and beyond.
Unit-2
Teaching Hours:15
Actor and the Stage
This unit delves into the essence of captivating stage presence, refining students' gestures and body language skills. Participants will learn to create profound connections with their co-actors through immersive exercises, fostering authentic and compelling performances. Embark on a transformative journey, honing acting prowess and embracing the art of storytelling.
Unit-3
Teaching Hours:15
Actor and the Text
This unit delves into captivating interplay between the actor and the text. Explore the essence of character portrayal through an in-depth analysis of themes, situations, and scenes within various dramatic texts. Uncover the art of embodying diverse roles, harnessing emotional depth, and expressing emotions.
Text Books And Reference Books:
Stanislavski, C. (1989). Actor Prepares. Taylor & Francis Group.
Chekhov, M. (1953). To the actor: On the technique of acting. Harper & Row.
Essential Reading / Recommended Reading
Merlin, B. (2017). Acting: The Basics. Taylor & Francis Group.
Kahan, S. (1991). Introduction to acting (3rd ed.). Allyn and Bacon.
Evaluation Pattern
Mode of Assessment - Final Assessment
Performance Presentation - 100 Marks
ENG182-1 - DEVELOPING ACADEMIC SKILLS - I (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2
Course Objectives/Course Description
Academic Skills are a blend of theoretical ability to recognize the nuances of language aspects and hands-on training to exercise the acquired knowledge in reasoning, reading and writing. Academic Skills focus on developing research skills through careful reading and critical writing that are considered foundational and crucial in textual scholarship and knowledge production. The participants of this course will determine their areas of interest in conceptualizing their seminal work and constructing a reasoned argument. This course prompts the participants to take their learning-receptive skills and productive skills in a purpose-driven and practice-oriented mode on a contextual basis.
The course deals with receptive skills (reading) and productive skills (writing). In fact listening and speaking skills are not directly involved but act as a higher cognitive process. This course facilitates the participants with varied practices, tasks, exemplars, sample papers to practice with context-driven reading material. It runs for one full academic year with specific learning outcomes which are two-fold – conceptual grasp and textual application. The whole course and its structure involve Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis.
Objectives
To enable the learner
•acquire higher order receptive and productive skills
•develop reading skills at the higher education level
•be aware of functional grammar to improve research writing skills
•grasp and apply the mechanics in academic writing skills
•use study skills for research-based knowledge dissemination (writing a paper or presentation)
Course Outcome
CO1: Different approaches to knowledge, critical and creative bent of mind, that leads
to content-based investigation. Integration of problem-based learning and need-based learning
CO2: Working knowledge of different purposes of writing, especially persuasive
(argumentative), analytical, and informative writings paves the way for research-based reading and writing.
CO3: Application of functional grammar and mechanics that enhance conceptual
clarity, communicative style, and style of writing. Experiential learning through
participatory learning and service learning
CO4: Hands-on experience in a research culture which is discipline-specific in nature
Unit-1
Teaching Hours:5
Basic skills
To enable learners to fine tune their expressions through better choice of words and sentence structures with clarity of idea.
Introduction to the course Developing Academic Skills
Vocabulary nuances (verb and noun forms)
Subject-verb agreement
Literary devices
Figures of speech
Concept mapping
Unit-2
Teaching Hours:5
Reading skills
To enable students to develop appropriate reading comprehension skills through nuanced understanding of reading techniques.
Previewing
Reading for Main Ideas
Active and Passive reading
Skimming/Scanning for Details
Unit-3
Teaching Hours:5
Study Skills
To enable students to use basic study skills to organize knowledge received and to streamline their ideas into appropriate academic discourse.
Annotation
Outlining
Summarising
Paraphrasing
Unit-4
Teaching Hours:5
Listening skills
to enable students to understand and appreciate different kinds of literature and express their understanding in the form of short paragraphs or essays
Approaches to LS
Features of LS
Importance of LS at university level education
Practical sessions
Unit-5
Teaching Hours:5
Language Skills
To enable students to listen to lectures and take notes and organize these to discuss or write about concepts or show application of knowledge
Note taking types
Note making
Introduction to Mnemonics
Types of mnemonics
Unit-6
Teaching Hours:4
Critical Reading
To enable students to develop the art of critical reading through close reading formulas
Finding oppositions
Critical Appreciation
Developing an argument
Unit-7
Teaching Hours:1
portfolio organisation
Set of hours for application
Exemplars
(Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission)
Text Books And Reference Books:
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference.
Essential Reading / Recommended Reading
Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference. (through google classroom)
Evaluation Pattern
CIA I – 20 MARKS- Tasks done in the portfolio based on Unit I
CIA II- 50 Marks- Tasks done in the portfolio based on Unit I and II
CIA III- 20 Marks- Tasks done in the portfolio based on Unit III
ESE Portfolio Submission
HIS141 - HISTORY AND CINEMA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course attempts to map out the connection between history and cinema. It aims to look at how cinema can be treated as a visual text and a source for understanding history.
Course Outcome
CO1: To enhance and deepen the understanding of history through cinema.
CO2: To enable the students to develop their understanding and awareness of the rich possibilities of cinema and its connection with history.
CO3: To enhance the analytical skills of students and develop an understanding of how cinema engages with socio-cultural and political concerns, by placing the cinema in their historical context and engage with the current debates and future challenges with cinema as a medium.
Unit-1
Teaching Hours:10
Unit 1
a)History as a narrative – History and Truth Contested Notions –Ideology, Sources and Historian
b)Multiple Identities and Histories – History as a point of reference – Issues of Legitimacy & Justification.
Unit-2
Teaching Hours:10
Unit 2
a)Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History.
b)Language of Cinema- Color – Angles – Movement
Unit-2
Teaching Hours:10
UNIT 2
a)Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History.
b)Language of Cinema- Color – Angles – Movement
Unit-3
Teaching Hours:10
Unit 3
a)Between History and Cinema:The problem of linear narratives and flash back – questions of authenticity – definition of authenticity.
b)Cinema as a political, social and historical text.
Text Books And Reference Books:
Chapman, J. (2003). Cinemas of the World: Film and Society from 1895 to the Present. Reaktion Books.
Chapman, J., Glancy, M., & Harper, S. (Eds.). (2007). The new film history: sources, methods, approaches. Springer.
Ferro, M. (1988). Cinema and history. Wayne State University Press.
Chapman, J. (2005). Past and present: national identity and the British historical. London: IB Tauris.
Miskell, P. (2004). Historians and film. In Making History (pp. 253-264). Routledge.
Nowell-Smith, G. (Ed.). (1996). The Oxford history of world cinema. OUP Oxford.
Raghavendra, M. K. (2014). Seduced by the Familiar: Narration and Meaning in Indian Popular Cinema. Oxford University Press.
Essential Reading / Recommended Reading
Chapman, J. (2013). Cinema, propaganda and national identity: British film and the Second World War. In British Cinema, Past and Present (pp. 213-226). Routledge.
Miskell, P. (2005). Seduced by the silver screen: Film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History, 47(3), 433-448.
Sedgwick, J., Miskell, P., & Nicoli, M. (2019). The market for films in postwar Italy: Evidence for both national and regional patterns of taste. Enterprise & Society, 20(1), 199-228.
Raghavendra, M. K. (2011). Bipolar identity: Region, nation, and the Kannada language film. Oxford University Press.
Raghavendra, M. K. (2014). The Politics of Hindi Cinema in the New Millennium: Bollywood and the Anglophone Indian Nation.
Sanyal, D. (2021). MK Raghavendra, “Locating World Cinema: Interpretations of Film as Culture” (Bloomsbury Academic India, 2020).
Evaluation Pattern
CIA 1:10 Marks
CIA 2:Mid Semester Examinations 25 Marks
CIA 3:10 Marks
End semester examination: 50 Marks
Attendance: 5 Marks
LAW141 - CYBER LAW (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4
Course Objectives/Course Description
Cyber law has emerged as a medium for growth with immense potential for solving many new and interesting challenges. The course aims at appreciating one of the important emerging areas of law and the nitty-gritty involved in it. This introduces the students to the underlying philosophy of the subject and its relation to other areas focusing on human rights.
UNIT 1 is designed to introduce students to the role of law in technology, especially the internet and is designed to give a brief overview of the historical aspects of the internet. UNIT 2 acquaints the students with the regulation of cyberspace. UNIT 3 deals with digital contracts and information technology, while UNIT 4 deals entirely on cyber crimes which are rampant in the digital era. UNIT 5 issues in E-commerce. Unit 6 deals with IPR issues in cyberspace and UNIT 7 deals with international regulation of cyberspace.
Course Outcome
CO1: Gain an understanding of the underlying philosophy of cyber law and its relation to information technology.
CO2: Facilitate an overall understanding on needs for regulation of information technology in India
CO3: Impart basic idea of information technology and its relation with digital signature
CO4: Acquaint with legal challenges arising out of privacy issues awareness about the various kinds of cyber crimes and legal issues and cases
Unit-1
Teaching Hours:3
UNIT 1 FUNDAMENTALS OF CYBER LAW
An overview of cyber world – Jurisprudence of cyber law – Scope of cyber law – Introduction to Indian cyber law
Unit-2
Teaching Hours:2
UNIT 2 CYBERSPACE
Meaning, nature and emergence of cyberspace – Attributes of cyberspace – Classification of cyberspace – Legal framework for cyberspace
Unit-3
Teaching Hours:2
UNIT 3 DIGITAL CONTRACTS
Law of digital contracts – Functions of digital signature – Electronic and digital signature – procedural and functional issues – Legal issues of digital signatures – Certifying authority – Regulatory framework of digital signatures
Unit-4
Teaching Hours:2
UNIT 4 CYBER CRIMES
Salient features – Cyber crime and related concepts – Types of crimes – Regulation of cyber crime – International perspective
Unit-5
Teaching Hours:2
UNIT 5 E-COMMERCE
Emerging significant of – e-Commerce – Transactions and Technology of e-Commerce – e-Commerce Contracts – Legal Issues of e-Commerce and Case Laws – e-Commerce Legislations
Unit-6
Teaching Hours:2
UNIT 6 IPR ISSUES
IPR - An overview – Copyright issues in Cyberspace – Trademark issues in Cyberspace – Computer software and related IPR issues – Domain names and related issues
Unit-7
Teaching Hours:2
UNIT 7 INTERNATIONAL SCENARIO IN CYBER LAWS
European convention of Cyber Crimes – UNCITRAL Model Law on e-commerce 1996 – International Legal Regime relating to IPR – Berne Convention, Rome Convention, WIPO Copyright, UDRP, OECD Convention on Database Protection – Domestic legal regime – Information Technology Act , 2000.
Text Books And Reference Books:
Seth Karnika, Computers Internet and New Technology Laws. Gurgaon: Lexis Nexis, 2013
Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency
Essential Reading / Recommended Reading
Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency
Evaluation Pattern
CIA-I:Assessment Description: Class test for 20 marks on assessing the understanding of the fundamentals of Cyber law. It is a class room test. 2 questions for 25 marks each carrying 12.5 marks.
CIA-II: Oral Presentation, shall be accompanied by PPT by a group of 5 students for maximum of 15 minutes on any Cyberlaw issues.
CIA-III: Students will be given a specific topic or case law. They are required to identify the research issues and find an answer to it by analysing the available literature.
LAW142 - RIGHT TO INFORMATION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
There is no gainsaying the fact that knowledge is the paramount source of empowerment and empowerment enriches democracy. The attributes of democracy, viz. the government- of, by and for the people, can be realized successfully if the people are well informed and participate in decision making.
To achieve this goal, the Parliament has enacted the Right to Information Act, 2005, and the same has conferred, the most invaluable right to be informed, on the people. Hailed widely as a vaccine against corruption and a multi-vitamin for nourishment of democracy, law relating to Right to Information has become an indispensable weapon for the citizens.
Course Outcome
CO1: To comprehensively understand the legal framework regarding the Right to Information in India.
CO2: To contextualise Right to Information in the broader realm of public law along with allied concepts such as open governance, rule of law, accountability, transparency etc.
Unit-1
Teaching Hours:9
Introduction
Historical background; Shift in attitudes- secrecy, privilege, open government; Citizens’ right to know; Campaign for freedom of information; Constitutional Provisions; Technological revolution – Information technology
Unit-2
Teaching Hours:9
Legal Framework
Right to information Act. 2005 – Overview – Objectives and reasons – Scope of the Act and Overall Scheme of the Act – What concerned citizens will want to know – Definitions
Unit-3
Teaching Hours:9
OBLIGATIONS OF PUBLIC AUTHORITIES
Right to information; Obligations of public authorities; Public information officers; Request for information; Disposal of request
Unit-4
Teaching Hours:9
RIGHT TO INFORMATION ? EXEMPTIONS
Grounds for rejection to access in certain cases; Severability; Third party information; Statutory exemptions
Unit-5
Teaching Hours:9
INFORMATION COMMISSIONS
Constitution of Central Information Commission; State information commission; Powers and functions of commission; Appeal and Penalties; Freedom of information in commercial disputes; Right to Privacy v Right to information
Text Books And Reference Books:
Sudhir Naib, The Right to Information Act 2005: A Handbook (1st edition ed. 2011).
Essential Reading / Recommended Reading
N. V. Paranjape, Right To Information Law In India (First Edition ed. 2014).
Evaluation Pattern
As per University norms
LAW143 - LABOUR AND SOCIAL WELFARE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
It is a solitary principle of industrial relations that a happy and content labourer is an indispensable asset for any employer. However, labourers have not received their due on account of historical wrongs, and in this era of a market economy, labourers do not seem to get the minimum standards of social security. As a result, industrial peace and harmony have remained a distant dream. Hence, constant efforts are being made by the governments to ameliorate the working conditions of labour in order to ensure minimum welfare for the workers.
Course Outcome
CO 1 : Explain the general concept of labour social welfare and also the constitutional foundation of the same
CO 2 : Analyse the role of the International Labour Organisation in the protection of Labour Welfare
CO 3 : Describe existing provisions relating to the working conditions of Labourers
CO 4 : Describe the legal provisions relating to the health, safety, and welfare conditions of the
employees.
CO 5 : Analyze the legal provisions relating to Maternity benefits in workplaces
CO 6: Describe the legal provisions relating to and regulation of Contractual employment in India
Unit-1
Teaching Hours:9
INTRODUCTION
Meaning and nature of social security; Public assistance v. Public insurance; Constitutional foundations and the role of ILO
Unit-2
Teaching Hours:9
HEALTH, SAFETY AND WELFARE OF WORKERS
Introduction; Manufacturing and hazardous processes; Health, safety and welfare in factories; Working hours and employment of young persons
Unit-3
Teaching Hours:9
EMPLOYEES' INSURANCE
Introduction; Important definitions; ESI Corporation; Various benefits
Unit-4
Teaching Hours:9
MATERNITY BENEFIT
Introduction; Employment of or work by women; Right to payment of maternity benefit; Dismissal and deduction of wages
Unit-5
Teaching Hours:9
CONTRACT LABOUR
Introduction: nature and meaning; Licensing of contractors; Regulation and abolition of Contract Labour
Text Books And Reference Books:
Industrial Jurisprudence: A Critical Commentary by Dr EM Rao., Lexis Nexis., Second Edition 2015 p. 14-21
Labour and Industrial Law by H.L.Kumar., Universal Law Publishing Co., 2 volumes 15th edition 2010.,p.2082-2125
P.L.Malik‟s Industrial Law 2 Volumes., Eastern Book Company., 23rd Edition 2011.,p.2398-2405
Pai, G. B. Labour Law in India. New Delhi: Butterworth, 2001. Rao, E. M. Industrial Jurisprudence, New Delhi: LexisNexis (India), 2004.
Essential Reading / Recommended Reading
Industrial Jurisprudence: A Critical Commentary by Dr EM Rao., Lexis Nexis., Second Edition 2015 p. 14-21
Labour and Industrial Law by H.L.Kumar., Universal Law Publishing Co., 2 volumes 15th edition 2010.,p.2082-2125
P.L.Malik‟s Industrial Law 2 Volumes., Eastern Book Company., 23rd Edition 2011.,p.2398-2405
Pai, G. B. Labour Law in India. New Delhi: Butterworth, 2001. Rao, E. M. Industrial Jurisprudence, New Delhi: LexisNexis (India), 2004.
Evaluation Pattern
Assessment outline: There are in all 3 components in the scheme of evaluation. Weightage for the components is indicated in percentage.
CIA I- Class Test carrying 25 marks
CIA II – Class Test carrying 25 marks
CIA III – Class Test carrying 50 marks
LAW144 - ENVIRONMENTAL LAW (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.
Course Objectives:
To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
To interpret, analyse and make a critique of the legislations and Case laws relating to environment
To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.
Course Outcome
CO1: learn about environmental law
C02: make students environmentally conscious
Unit-1
Teaching Hours:5
INTRODUCTION
INTRODUCTION
Unit-2
Teaching Hours:5
INDIAN CONSTITUTION AND ENVIRONMENT
INDIAN CONSTITUTION AND ENVIRONMENT
Unit-3
Teaching Hours:5
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
Unit-4
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
ENVIRONMENT (PROTECTION) ACT, 1986
Unit-5
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
ENVIRONMENT (PROTECTION) ACT, 1986
Unit-6
Teaching Hours:5
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
Unit-7
Teaching Hours:5
FORESTS AND CONSERVATION LAWS
FORESTS AND CONSERVATION LAWS
Unit-8
Teaching Hours:5
WILD LIFE PROTECTION AND THE LAW
WILD LIFE PROTECTION AND THE LAW
Unit-9
Teaching Hours:5
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
Text Books And Reference Books:
MC Mehta Enviromental Law Book
Essential Reading / Recommended Reading
MC Mehta Enviromental Law Book
Evaluation Pattern
Class Discussion: 50 Marks
MCQ exam: 50 Marks
LAW145 - PARLIAMENTARY PROCEDURE AND PRACTICE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Parliament is the heart and soul of any parliamentary democracy which is envisaged to reflect the expectations and aspirations of the people. In fact, it is the chief law-making organ and it comprises of members from different backgrounds, so as to represent the varied expectations of the people. As such, it has an onerous responsibility of making laws in a manner which caters to the requirements of the society cutting across the party lines.
In twenty-first century, the age of technology and information, the role of Parliament has increased manyfold as the impressions of “We the People” have also undergone a sea change with respect to the quality of the law made. In this context, a fundamental knowledge of the law-making process and the requisites of the same is essential for the citizens. Hence this course is devised to introduce the students to the essentials of law-making process by the Parliament as well as the privileges conferred on the members of Parliament.
Course Outcome
CO1: Understand the Constitutional framework on Parliamentary Practice and Procedure in India
CO2: Analyse the Parliamentary Privileges in India
CO3: Examine the Law-making process and role of Parliamentary Committees in India
Unit-1
Teaching Hours:7
INDIAN PARLIAMENT AND POLITY
Structure, powers and functions of Houses of Parliament – Loksabha,RajyaSabha, Joint Sessions
Unit-2
Teaching Hours:8
CONSTITUTION OF HOUSES
Members and presiding officers, election, powers and functions, Powers of President in relation to Parliament
Unit-3
Teaching Hours:8
LAW-MAKING PROCESS
Classification of Bills, procedures relating to passing of Bills, presentation of Budget
Unit-4
Teaching Hours:7
RULES OF BUSINESS IN PARLIAMENT
Summoning, petitions, resolutions, motions, question-answers, matters of urgent public importance
Unit-5
Teaching Hours:8
PARLIAMENTARY PRIVILEGES
Sources of Parliamentary privileges, immunities, procedure
Unit-6
Teaching Hours:7
PARLIAMENTARY COMMITTEES
Parliamentary Committees, Government Committee, Ad hoc Committees, Joint Committee
Text Books And Reference Books:
Anoop Mishra (Ed.), Practice and Procedure of Parliament, Metropolitan Book Co. Ltd. New Delhi (2016)
Durga Das Basu, Introduction to the Constitution of India (2022), Lexis Nexis, Gurgaon
Lok Sabha Secretariate, Parliamentary Privileges (2019), New Delhi
Ministry of Parliamentary Affairs, Manual of Parliamentary Procedures in India (2018), New Delhi
Subhash Kashyap, Our Parliament, National Book Trust (2020), New Delhi
Essential Reading / Recommended Reading
Apoorva Shankar and Shreya Singh, Parliamentary Procedures: A Primer [Rajya Sabha] (2015), PRS Legislative Research, New Delhi
Lok Sabha Secretariate, Budgetary Process (2019), New Delhi
M.P. Jain, Indian Constitutional Law (8th Edn., 2018) Lexis Nexis, Gurgaon
Evaluation Pattern
CIA-I : 25 Marks (25%)
CIA-II: 25 Marks (25%)
CIA-III: 50 Marks (50%)
MAT141 - FOUNDATIONS OF MATHEMATICS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is designed as a foundation course in Mathematics for those who have not been exposed to any Mathematics course earlier. This enables the students to improve their analytical, reasoning and problem solving skills. Topics included are Set Theory, Theory of Equations, Matrices and Determinants.
Course Outcome
CO1: Solve problems on sets, union and intersection of sets, complement of sets, inclusion and exclusion principle, linear, quadratic, cubic operations and fourth roots of unity.
CO2: Demonstrate conceptual and working knowledge of Matrices and Determinants.
CO3: Solve linear/nonlinear equations and a system of linear equations.
Unit-1
Teaching Hours:15
Set Theory
Set Theory – Definition – Types of Sets – Operation on sets (Union, Intersection Complement, Difference) – Venn Diagram – Application problems.
Unit-2
Teaching Hours:15
Equations and Inequalities
Basic linear Equations, Modeling with equations, – solution of linear equation – Quadratic equations – solutions of Quadratic equations – The equation x2 + 1 = 0 and introduction to complex numbers - Square roots, cube roots and fourth roots of unity, inequalities.
Unit-3
Teaching Hours:15
Matrices and Determinants
Matrices – Types of Matrices – Operations on Matrices – Expansion of 2nd and 3rd order Determinants – Minors – Co-factors – Adjoint – Singular and Non-singular matrices – Inverse of a matrix – Solution of systems of linear equations by matrix and determinant methods.
Text Books And Reference Books:
1.D. C. Sancheti and V. K. Kapoor, Business Mathematics, 11th ed., New Delhi, India: Sultan Chand and Sons, 2012.
2.B. G. Satyaprasad, K. Nirmala, R. G. Saha, and C. S. Anantharaman, Business Mathematics. 1st ed., Mumbai, India: Himalaya publishing House, 2006.
Essential Reading / Recommended Reading
1. S. Narayanan and P. K. Mittal, Text book of Matrices, 10th ed.: S. Chand and Company Ltd., 2010.
2. E. Don and J. Lerner, Schaum's Outlines of Basic Business Mathematics, 2nd ed., McGraw Hill, 2000.
Evaluation Pattern
This course is completely depending upon the CIAs, which will be evaluated through assignments and tests/examinations.
The component-wise evaluation pattern is given below:
Component
Mode of Assessment
Parameters
Points
CIA I
Test and written assignment
Basic, conceptual, and analytical knowledge of the subject
25
CIA II
Test and written assignment
Application of core concepts and
Problem solving skills.
30
CIA III
Comprehensive Examination
Comprehensive knowledge of the subject and Problem solving skills.
40
Attendance
Attendance
Regularity and Punctuality
05
PHY141 - FUNDAMENTAL OF FORENSIC PHYSICS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course introduces the students to the fundamentals of forensic science. Student will be introduced to the different analytical tool to analyse the results. They will also learn the physics behind investigative method used to gather evident. Finally, students will study emerging use of nanotechnology in forensic science.
Course Outcome
CO1: Understand the different technique to analyse the results.
CO2: Understand the basic science underlying the motion of bullets, collisions, explosion and blood dynamics.
CO3: Learn about the advantage of nanotechnology in forensic science.
Unit-1
Teaching Hours:15
Analytical instruments and techniques of forensic physics
Introduction, electromagnetic spectrum, sources of radiation, their utility and limitations, refractive index, interaction of light with matter, idea on instrumentation and results analysis.
Unit-2
Teaching Hours:15
Forensic physics
Scope and significance of forensic physics, basic physics in solving crime, motion of bullet and other projectile, vehicular collisions, blood stain analysis using fluid mechanics, physics of explosions, development and identification of latent fingerprints using optics.
Unit-3
Teaching Hours:15
Nanotechnology in forensic science
Nanotechnology, utilization of nanotechnology in analysis of physical evidence, applications of nanotechnology in forensic evidence analysis, introduction to nanomaterials, types of nanomaterials.
Text Books And Reference Books:
B.B. Nanda and R.K Tiwari, Forensic Science in India: A vision for the Twenty First Centrury, select publishers, New Delhi (2001)
CM Hussain, D Rawtani, G Pandey, M Tharmavaram, Handbook of Analytical Techniques for Forensic Samples: Current and Emerging Developments, ISBN: 978-0-12-822300-0, Elsevier, 2020
M.K Bhasin and S.Nath, Role of Forensic Science in the New Millenium, University of Delhi, Delhi(2002).
S.H James and J.J Nordby, Forensic Science :An introduction to scientific and Investigative Techniques, 2nd Edition, CRC Press, Boca Raton(2005)
Essential Reading / Recommended Reading
W.G. Eckert and R.K. Wright in Introduction to Forensic Sciiences, 2nd Edition, W.G. Eckert (ED), CRC Press, Boca Raton(1997).
R. Saferstein, M.L. Hastrup and C.Hald, Fisher’s Techniques of Crime scene Investigation, CRC Press, Boca Raton (2013)
W.J. Tilstone, M.L. Hastrup and C.Hald, Fisher’s Techniques of Crime Scene Investigation, CRC Press, Boca Raton (2013)
Evaluation Pattern
Evaluation will be based on presentations by each student and class work.
PHY142 - ANALOG AND DIGITAL ELECTRONICS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This multidisciplinary course on Basic Electronics and Gadgets is aimed at giving a feel of electronics to non science/core students. It helps them in knowing the fundamentals of various electronic gadgets they use in daily life and related technologies. The course covers categories of consumer electronic systems, electronic audio systems, basic colour television and video systems, communication systems covering telephone , mobile phone fundamentals and basics of computerhardware. This programme also tries to create awareness about e-waste and its effective management.
Course Outcome
CO1: Understand basics of electronic devices and circuits
CO2: Describe the working principles of audio , video and communication systems
CO3: Discuss the fundamentals of computer hardware and e-waste management.
Unit-1
Teaching Hours:15
Introduction to Electronics
Electronics and its applications. Electronic components: Resistors, Capacitors, inductors- types, uses. Conductors, insulators, semiconductors- definitions. Semiconductor materials- Silicon, Germanium, semiconductor devices: Diode- working and application of diode as rectifier, Transistor- working, transistor as an amplifier, electronic switch. Electronic DC power supply- basic block diagram. Basics of measuring instruments- DMM and CRO. Hands on with tinkercad tool.
Unit-2
Teaching Hours:15
Fundamentals Of Electronic Communication Systems
Basic principle of electronic communication-. Basic operation of transmitter and receivers. AM and FM radio receivers- qualitative description. Frequency allotment. Basics of Microphone, Loud speakers Principle of TV transmission and reception, Colour TV principle,. Digital TV principle- set top converter box, Optical fiber cables- principle of operation, advantages. Fundamentals of cellular mobile phone- Cells, coverage area, roaming, operation (qualitative description). Latest trends in mobile phones, smart phones, generations.
Unit-3
Teaching Hours:15
Basics of Computer Hardware and e waste management
Fundamentals of Digital computer, microprocessors, motherboards, power supply - SMPS, mouse, keyboard, memory devices, Modems, monitors, printers, latest trends in computers, specifications. Internet fundamentals
Electronic waste- brief description, qualitative discussion of hazards of e-waste, the materials responsible, management of e-waste, Indian and global current scenario of e-waste and its management.
Text Books And Reference Books:
[1]. V K Mehta and Rohit Mehta (2011),Principles of Electronics, S Chand and Co, New Delhi.
[2]. B R Gupta (2008) Consumer Electronics, 4th Edition, Kataria &sons, New Delhi.
Essential Reading / Recommended Reading
[3]. Bob Goodman (2002. ),How electronic things work, TMH
[4]. https://www.tinkercad.com
Evaluation Pattern
Evaluation will be based on internal assessment components and a written exam at the end of the course.
Internal assesment : 50 marks
Written exam : 50 marks
POL141 - DEMOCRACY AND ETHICAL VALUES (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2
Course Objectives/Course Description
This course has been conceptualized to introduce and discuss the moral foundations of democracy in principle, and democratic institutions, in particular. The students are initiated to various types of moral discourses in political philosophy. Further, this course looks at the development of democracy, in the global as well as the national realm. Democracy as an ideal gets fructified in the form of a government, which in turn is based on the principles of justice, freedom, equality, and fraternity. Ethics acts as the premise on which a successful democracy rests.
Course Outcome
CO1: By the end of the course the learner should be able to:
Demonstrate civic and political consciousness
CO2: To have a dedicated and empathetic band of students who would act as agents of change in society.
Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
Democracy
Conceptual development of Democracy
Principles of Democracy: Freedom, Equality and Fraternity
Ethics
Concept of Values, Morals and Ethics
Democracy vis-a-vis Ethics
Government by Consent
Constitutional Government and Rule of Law
Democracy and Human Rights
Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
Democracy
Conceptual development of Democracy
Principles of Democracy: Freedom, Equality and Fraternity
Ethics
Concept of Values, Morals and Ethics
Democracy vis-a-vis Ethics
Government by Consent
Constitutional Government and Rule of Law
Democracy and Human Rights
Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
Western Thought
Duty Ethic
Utilitarianism
Indian Thought
a. Hindu Tradition: Dharma and Karma, Purusharthas
b. Buddhist Tradition: Four Noble Truths and Eight-fold Path
c. Indian syncretic traditions-Ashoka, Kabir and Akbar
Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
Western Thought
Duty Ethic
Utilitarianism
Indian Thought
a. Hindu Tradition: Dharma and Karma, Purusharthas
b. Buddhist Tradition: Four Noble Truths and Eight-fold Path
c. Indian syncretic traditions-Ashoka, Kabir and Akbar
Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
Institutional
Free and fair elections
Ethical Code of Conduct for Politicians
Character record of members of the legislature
Ethical use of majority in parliament
Avoidance of ‘floor crossing’ and defection
Alliance of political parties to form brittle governments
Independence of judiciary and media
Safeguard national history and avoid distortion
Political neutrality in educational institutions.
Judicious allocation of central funds to states
Freedom of Press
Citizen Centric
Free speech and Expression
Right to dissent
Preventive detention and Sedition
Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
Institutional
Free and fair elections
Ethical Code of Conduct for Politicians
Character record of members of the legislature
Ethical use of majority in parliament
Avoidance of ‘floor crossing’ and defection
Alliance of political parties to form brittle governments
Independence of judiciary and media
Safeguard national history and avoid distortion
Political neutrality in educational institutions.
Judicious allocation of central funds to states
Freedom of Press
Citizen Centric
Free speech and Expression
Right to dissent
Preventive detention and Sedition
Text Books And Reference Books:
Christiano, Thomas, ed., Philosophy and Democracy, Oxford: Oxford University Press, 2002.
Dewey, John, “Philosophy and Democracy” [1919] and “The Ethics of Democracy” [1888] in The Political Writings, ed. D. Morris, I. Shapiro, Indianapolis: Hackett, 1993.
Finnis, John. Fundamentals of Ethics. Oxford: Clarendon Press, 1983.
Gandhi, M. K. An Autobiography or The Story of My Experiments with Truth. Ahmedabad: Navajivan Mudranalaya, 1927.
Granville, Austin, The Indian Constitution: Cornerstone of a Nation. New Delhi: Oxford University Press, 2000.
Jain, Subhash, The Constitution of India: Select Issues and Perceptions. New Delhi: Taxmann, 2000.
Walzer, Michael, “Philosophy and Democracy”, Political Theory, Vol.9, No.3, 1981, 379-399.
Essential Reading / Recommended Reading
Locke, John, Second Treatise on Civil Government, (1690), ed. C. B. MacPherson, Indianapolis, IN: Hackett, 1980.
Kant, Immanuel. Foundations of the Metaphysics of Morals. trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1959.
Kant, Immanuel, Critique of Practical Reason, trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1956.
Machiavelli, The Prince [1513], ed. Q. Skinner, Cambridge, Cambridge University Press, 1988.
Plato, The Republic, revised/trans. by Desmond Lee, Harmondsworth, UK: Penguin Books, 1974.
Rawls, John, Political Liberalism, New York: Columbia University Press, 1996
Sandel, Michael (ed.), Justice—A Reader, Oxford University Press, 2007.
Singer, Peter, Democracy and Disobedience, Oxford: Oxford University Press, 1973.
Evaluation Pattern
CIA 1-25
CIA 2-25
CIA 3-50
POL142 - SCIENCE, TECHNOLOGY AND INNOVATION IN INTERNATIONAL RELATIONS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The main objectives of the course are to:
●Present an overview of the major concepts, debates, and historical facets of STI in IR.
●Create a foundation for the students to pursue further research in various aspects of STI in IR, and provide a systemic understanding of its impact on the economy, politics, culture, society, and foreign relations of India and other countries.
Providing an academic understanding in the current context of emerging technologies, its impact and influences in the society, as well as create avenues for interdisciplinary understanding and research.
Course Outcome
CO1: - Understand the nature, scope and significance of STI in International Relations (IR).
- Understand the concepts, ideas, and debates in Science, Technology and Innovation vis-a-vis International Relations.
CO2: - Learn to use conceptual tools to understand new developments which of Science, Technology and Innovation in International Relations.
- Analyze the major theories/approaches of Science, Technol-ogy and Innovation.
- Develop a critical perspective on the major international regimes/ issues in STI in International Relations.
CO3: - Develop a thorough understanding on the scientific, technological and innovation-related process in major powers and national economies, especially India.
- Explore the ways and Science, Technology and Innovation issues confronted by the world from a foreign policy perspective.
Unit-1
Teaching Hours:6
Introduction
Science, Technology and Innovation (STI) in International Relations;
History and Evolution of STI in International Relations;
STI and Globalization;
STI and Diplomacy;
State, non-State actors and Stakeholders;
STI and International Institutions;
International Scientific Relations (ISR)
Unit-2
Teaching Hours:6
Basic Concepts and Theories:
Digital Westphalia,
Technonationalism,
Cyberspace and related facets of sovereignty, warfare, security, espionage, terrorism, and crime;
Data sovereignty, Technocolonialism; Digital imperialism,
Security v Privacy debate,
STI and Sustainable Development Goals (SDGs)
Unit-3
Teaching Hours:6
Global STI Landscape
History and Evolution of Global STI Landscape;
Fourth Industrial Revolution;
Knowledge Economy;
STI and Human Capital;
International Political Economy of STI
Unit-4
Teaching Hours:6
India:
India’s STI Policies: history, evolution, implementation and challenges;
Spin-offs: civilian, military;
Research and Development (R&D);
Political Economy of India’s STI Ecosystem;
Institutions and Organisations
Unit-5
Teaching Hours:6
Case Studies:
STI landscape in countries: Emergent Technologies and Institutions, Internet of Things; Artificial Intelligence; Big Data; Blockchain
Text Books And Reference Books:
Aghion, P., David, P.A. and Foray, D. (2008). Science, Technology and Innovation for Economic Growth: Linking Policy Research and Practice in 'Stig Systems'. Research Policy 38(4): 681-693.
Del Canto Viterale, F. (2021). International Scientific Relations: Science, Technology and Innovation in the International System of the 21st Century. Anthem Press.
Ogburn, W.F. (1949). Technology and international relations. Chicago: The University of Chicago Press.
Colglazier, E.W. and Montgomery, K. (2022). Opportunities and Challenges for Science Diplomacy. Science & Diplomacy.
Hieronymi, O. (1987). Technology and International Relations. London: Palgrave Macmillan.
Leijten, J. Innovation policy and international relations: directions for EU diplomacy. Eur J Futures Res 7, 4 (2019).
M. Mayer, M. Carpes, & R. Knoblich. (eds.). (2014). The Global Politics of Science and Technology - Vol. 1. Springer Berlin, Heidelberg.
Ruffini, P.-B. (2017). Science and Diplomacy: A New Dimension of International Relations. Paris: Springer International Publishing AG.
Klein, U. (2020). Technoscience in History: Prussia, 1750-1850. MIT: The MIT Press.
McIlwain, C.H. (1933). A Fragment on Sovereignty. Political Science Quarterly, Vol. 48(1), pp. 94-106.
Negroponte, N. (1995). Being Digital. Hodder and Stoughton: Great Britain.
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Office of the United States Trade Representative (USTR). (2017a). Findings of The Investigation into China’s Acts, Policies, and Practices Related to Technology Transfer, Intellectual Property, and Innovation Under Section 301 of The Trade Act of 1974. https://ustr.gov/sites/default/files/Section%20301%20FINAL.PDF: 3-18
Schmidt, J.C. (2021). Philosophy of Interdisciplinarity: Studies in Science, Society and Sustainability. History and Philosophy of Technoscience. Oxford: Routledge.
Schultz, T.W. (1961). Investment in Human Capital. The American Economic Review 51(1): 1-17.
Trencher, G. (2018). Towards the smart city 2.0: Empirical evidence of using smartness as a tool for tackling social challenges, Technological Forecasting and Social Change 142: 117-128.
Suttmeier, R.P., Cao, C. and Simon, D.F. (2006). China’s Innovation Challenge and the Remaking of the Chinese Academy of Sciences. Innovations: Technology, Governance, Globalization 1(3d): 78-97.
Landes, D. (2006). Why Europe and the West? Why Not China? The Journal of Economic Perspectives 20(2): 3-22.
M. Z. Taylor. (2016). The Politics of Innovation: Why Some Countries Are Better Than Others at Science and Technology. Oxford: Oxford University Press
Villa-Henriksen, A., Edwards, G.T.C., Pesonen, L.A., Green, O. and Sørensen, C.A.G. (2020). Internet of Things in arable farming: implementation, applications, challenges and potential. Biosys. Eng. 191: 60–84
Zhang, W. (2019). Constitutional Governance in India and China and Its Impact on National Innovation. In Liu, K-C. and Racheria, U. (eds.). Innovation, Economic Development, and Intellectual Property in India and China. ARCIALA Series on Intellectual Assets and Law in Asia. Springer Singapore: Singapore: 39-67.
Department of Science and Technology (DST). (2020). Science, Technology, and Innovation Policy. Government of India. https://dst.gov.in/sites/default/files/STIP_Doc_1.4_Dec2020.pdf
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Kharbanda and Ashok Jain. (eds.). Science and Technology Strategies: for Development in India and China. New Delhi: Har-Anand Publications Pvt Ltd: 93-134.
P.K. Pattnaik et al. (eds). IoT and Analytics for Agriculture, Volume 3. Studies in Big Data, vol 99, Singapore: Springer, pp. 201-225, ISBN: 978-981-16-6210-2.
Krishnan Saravanan et al. (eds.). Handbook of Research on Blockchain Technology, London: Academic Press (Elsevier), pp. 1-34, ISBN: 9780128198162.
Essential Reading / Recommended Reading
Department of Science and Technology (DST). (2020). Science, Technology, and Innovation Policy. Government of India. https://dst.gov.in/sites/default/files/STIP_Doc_1.4_Dec2020.pdf
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Kharbanda and Ashok Jain. (eds.). Science and Technology Strategies: for Development in India and China. New Delhi: Har-Anand Publications Pvt Ltd: 93-134.
Evaluation Pattern
Written analyses in about 800-1500 words submitted
Multiple Choice Questions (MCQs) covering wide range of facets that focus on knowledge, skill and attitude of the student and their understanding on the topic.
Subjective type question(s): Understanding the emerging complexities and dynamics in the region
Application of the understanding to the situation
Solutions to the problems given
POL143 - SUBALTERN STUDIES: NARRATIVES OF THE COMMUNITIES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Subaltern Studies emerged as an intellectual project to counter the elitism prevailing in dominant historical narratives. This project aimed at giving voice to the people’s autonomous agency and struggles against the dominant forces. They offered a new outlook to narratives of Peasant, Adivasi and Woman’s movements in history. Over time, subaltern perspective was adopted to understand several issues concerning India and it still holds significant relevance in shedding light on contemporary issues. This course aims to introduce the students to subaltern studies and cultivate a new standpoint to understand and interpret the world.
Course Outcome
CO 1: Demonstrate knowledge about subaltern studies, its foundations, relevance methodology, and critique
CO 2: Analyse various narratives of communities, avenues of their struggles against the dominance
CO 3: Develop a sensibility to view the world from a subaltern perspective
Unit-1
Teaching Hours:6
Introduction to Subaltern Studies
Foundation of Subaltern Studies Collective, Ranajit Guha, Need of subaltern studies, Resources, Subaltern life narratives
Unit-2
Teaching Hours:6
Communities Countering the Dominance
State and subaltern citizens, Dominance without Hegemony, Peasant rebellions, Dalit and Adivasi Assertion, Indian Nationalism, Women’s question and the emergence of counter narratives
Unit-3
Teaching Hours:6
Contemporary Avenues of subaltern struggles
Cricket and caste, Environmental movements, political and social mobilization of marginalized classes, public theatre and reclaiming dignity
Unit-4
Teaching Hours:6
Subaltern Narratives in Film, Fiction and Folklore
-Films: Laggan, Karnan, and The Discreet Charm of the Savarnas
-Fiction: Subaltern in Mahasweta Devi’s stories (Jamunabati’s Mother, and Mother of 1084)
-Folklore: Folktales from India, “So Many Words, So many sounds”: An Interview
-People’s Archive of Rural India
Unit-5
Teaching Hours:6
Critiquing the subaltern studies
- Exploring the Relevance and Irrelevance of subaltern studies
- Adding new locations? Or After subaltern studies?
Text Books And Reference Books:
Guha, R. (1982). Preface. In R. Guha (Ed.), Subaltern Studies I (pp. vii–viii). Oxford University Press
Guha, R. (1982). On Some Aspects of the Historiography of Colonial India. In R. Guha (Ed.), Subaltern Studies I (pp. 1–8). Oxford University Press.
Kumar, R. (2021). Police Matters: The Everyday State and Caste Politics in South India, 1900–1975. Cornell University Press.
Guha, R. (2005). ‘The Moral that can be Safely Drawn from the Hindus’ Magnificent Victory’: Cricket, Caste and the Palwankar Brothers. In J. H. Mills (Ed.), Subaltern Sports: Politics and Sport in South Asia (pp. 83–106). Anthem Press.
Ahuja, A. (2019). Mobilizing the Marginalized. Oxford University Press.
Chatterjee, P. (2012). After subaltern studies. In Economic and Political Weekly (Vol. 47, Issue 35).
Ramanujan, A. K. (2009). Folktales From India. Penguin India.
Essential Reading / Recommended Reading
Bhadra, G. (1983). Two Frontier Uprisings in Mughal India. In R. Guha (Ed.), SS II (pp. 43–59). Oxford University Press.
Berg, D. E. (2021).Casteism and the Tsundur Atrocity. In Dynamics of Caste and Law (pp. 127–149). Cambridge University Press.
Chemmencheri, S. R. (2015). State, social policy and subaltern citizens in adivasi India. Citizenship Studies, 19(3–4), 436–449.
Das, A. N. (1983). Agrarian Change from Above and Below: Bihar 1947-78. In Ranajit Guha (Ed.), SS II (pp. 180–227). Oxford University Press.
Devi, M. (2005). Jamunabati’s Mother. In In the Name of the Mother. Seagull Books.
Devi, M. (2008). Mother of 1084. Seagull Books.
Guha, R. (1995). Review: Subaltern and Bhadralok Studies. Economic and Political Weekly, 30(33), 2056–2058.
Guha, R. (1996). The Small Voice of History. In Amin & Chakrabarty (Ed.), SS IX (pp. 1–12). Oxford University Press.
“So Many Words, So many sounds”: An Interview. (2004). In Romtha. Seagull Books.
Evaluation Pattern
CIA I-25 Marks
CIA II-25 Marks
CIA III-50 Marks
PSY101-1 - INTRODUCTION TO PSYCHOLOGY (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
This first-semester course introduces undergraduate psychology majors to the scientific study of human nature. The student would be able to understand how psychologists ask questions from several different perspectives. Students will learn about the various scientific methods psychologists use to study behaviour and become acquainted with many of psychology's important findings and theoretical approaches. Further, students will be able to appreciate the shape that contemporary psychology has taken. The aim is to build a familiarity with psychology’s intellectual origins and to foster an awareness of its many false steps, dead-ends, and alternative pathways to appreciating the social, cultural, and psychological influences on theorising in psychology. The course will equip the student with knowledge and scope for careers in psychology and develop an understanding of the professional skills required for such a career. Students will have learned to think critically about psychological evidence through journal clubs and class discussions embedded in the course.
Course Outcome
CO1: Explain the fundamental concepts, principles, and scientific approaches in psychology.
CO2: Evaluate the history of psychology and how it has impacted today?s society.
CO3: Reflect on the different career paths, roles, challenges, and responsibilities of a
psychologist
CO4: Critically analyse psychological research and different psychological issues with
evidence-based reasoning.
Unit-1
Teaching Hours:15
CO1. Explain the fundamental concepts, principles and scientific approaches in psychology.
Definition, Goals, Principles of psychology. Psychology as a science: Objectivity versus subjectivity. mind-body connection; Why study behaviour; Thinking like a psychologist about psychological information; Myths and misconceptions about psychology
Unit-2
Teaching Hours:15
CO2. Evaluate the history of psychology and how it has impacted today?s society.
Roots of psychology: Schools and perspectives of psychology, including Structuralism, Functionalism, Psychodynamic, Biological, Behaviouristic, Gestalt, Cognitive, Humanistic, Cross-cultural and Evolutionary. Eastern philosophies broader perspectives– Confucius and Taoism, Indian - Buddhism, (special comparing Eastern and Western principles in major concepts like consciousness and meditation). Psychology in modern India (Indigenous nature)
Unit-3
Teaching Hours:15
CO3. Reflect on the different roles, challenges and responsibilities of the psychologist
Why study psychology? what is the scope Describe the value of psychology and possible career paths for those who study psychology? Specific focus on opportunities after BA; Allied professionals -social work, public health Broad focus on professional skills (especially as a practitioner and researcher) essential to be a psychologist and discuss the temper required to pursue psychology as a career. What can students do at BA to pursue a career in psychology? Multicultural and ethical issues; professional responsibility- Personal and professional roles.
Unit-4
Teaching Hours:15
CO4: Critically analyse psychological research and different psychological issues with evidence-based reasoning
Methods – use of scientific methods in psychology; scientific temper. How to review literature- discuss current issues and trends- Mental health literacy, psychological literacy, Current trends in Psychology, and issues discussed in CO 1,2 or 3
Writing and communicating using APA standards -Critically reviewing academic texts (books, journal articles etc.). APA style of writing Basic APA formatting for articles, APA referencing style, Academic writing skills.
Text Books And Reference Books:
Feldman, R. S. (2011). Understanding Psychology. Tata McGraw Hill.
Weiten, W. (2014). Psychology: Themes and Variations (Briefer Version, 9th edition). Belmont, CA: Wadsworth/Cengage Learning.
American Psychological Association. (2020). Publication manual of the American Psychological Association (7th Ed.).https://doi.org/10. 1037/0000165-000
Essential Reading / Recommended Reading
Ciccarelli, S.K. & White, J. N. (2012). Psychology (3rd edition). Pearson Education.
Dalal, A. K., & Misra, G. (2010). The core and context of Indian psychology. Psychology and developing societies, 22(1), 121-155.
Brennan, J.F. (2003). History and systems of psychology (6thEdn.).New Delhi: Pearson Education Inc.
Hergenhahn, B.R. & Henley, T. (2013). An Introduction to the History of Psychology. Belmont, CA: Cengage Learning.
Hockenbury, D. H. & Hockenbury, S. E. (2011). Discovering Psychology (5th edition). Worth Publishers
Showman, A., Cat, L. A., Cook, J., Holloway, N., & Wittman, T. (2013). Five essential skills for every undergraduate researcher. Council on Undergraduate Research Quarterly, 33(3), 16+. https://link.gale.com/a pps/doc/A324399343/ AONE?u=monash&sid =googleScholar&xid= a3697d9b
Evaluation Pattern
5 marks for attendance as per University Policy
CIA 1 & 3 will be individual assignments
CIA2- will be a mid-semester exam- with case study-based questions
End Semester Pattern- 2 hrs- 50 Marks
Section A (Very Short Answer). 2 Marks X 5Qs= 10 Marks
Section B (Short answers). 5 Marks X 2Qs= 10 Marks
Section C (Essay questions). 10 Marks X 2Qs= 20 Marks
Section D (Case study). 10 Marks x 1Q= 10 Marks
SOC141 - WOMEN'S ISSUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Course Description: This course aims at enabling the student to study and understand the problems and issues relating to women in Indian society in the context of wider social forces. This course will sensitize students on the issues of subjugation of and oppression prevalent against women in Indian society and enhance their understanding of the various social problems that women face in the society.
Course objectives :
● To introduce the students to social issues relating to women
● To explore gender relations from an interdisciplinary perspective
Course Outcome
Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
Conceptualization of a social problem
Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
Understanding Gender and subjugation of gender.
Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
Conceptualization of a social problem
Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
Understanding Gender and subjugation of gender.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
Missing Millions- Skewed sex ratio, son preference
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
Missing Millions- Skewed sex ratio, son preference
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
Women and Health : Reproductive health
Aging and women
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
Women and Health : Reproductive health
Aging and women
Text Books And Reference Books:
Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.
Kotiswaran, P. (2008). Born Unto Brothels: Toward a Legal Ethnography of Sex Work in an Indian Red-Light Area. Law & Social Inquiry, 33(3), 579–629. http://www.jstor.org/stable/20108776
KUMAR, A. K. S. (2013). The Neglect of Health, Women and Justice. Economic and Political Weekly, 48(23), 25–27. http://www.jstor.org/stable/23527205
Merton, R and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Essential Reading / Recommended Reading
Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.
Evaluation Pattern
Internal Assessment:
CIA 1 10 marks (conducted out of 20 )- Class Presentations
CIA 2 10 marks (conducted out of 20 )- Article Review
CIA 3 25 marks (conducted out of 50 ) - Prferably an exam
Attendance 5 marks
SOC142 - CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This course discusses various social issues which are of relevance for contemporary world. These issues surround the broad themes of population, health, development. In relation to population and health this course would cover issues like aging, reproductive health, HIV AIDS, euthanasia, drug abuse, etc. In relation to development this course would look into issues like urban land use, farmer’s suicide, displacement, etc.
Course Objective:
Students shall be able to identify and analyze contemporary social problems. They will be able to apply interdisciplinary approach to relevant policies at local, national, and international levels.
Course Outcome
Unit-1
Teaching Hours:5
Sociological Analysis of Social Problems
Study of ‘Social Problems’
Characteristics, Stages and Reactions
Unit-1
Teaching Hours:5
Sociological Analysis of Social Problems
Study of ‘Social Problems’
Characteristics, Stages and Reactions
Unit-2
Teaching Hours:15
Population and Health and Social Problems
Demographic Transition
HIV AIDS and societal alienation
Drug Abuse
Unit-2
Teaching Hours:15
Population and Health and Social Problems
Demographic Transition
HIV AIDS and societal alienation
Drug Abuse
Unit-3
Teaching Hours:10
Development and social problems
Poverty
Corruption
Development induced displacement
Unit-3
Teaching Hours:10
Development and social problems
Poverty
Corruption
Development induced displacement
Unit-4
Teaching Hours:15
Human Rights Issues
Covenants
Human Rights Organizations
Domestic Violence and child abuse
Unit-4
Teaching Hours:15
Human Rights Issues
Covenants
Human Rights Organizations
Domestic Violence and child abuse
Text Books And Reference Books:
Alavi, H.D and Shanin, T. (Ed.) (1982). Introduction to the Sociology of Developing Societies, London: MacMillan.
Ahuja R. (2014). Social problems in India. New Delhi: Rawat Publication.
Merton, R. and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Shah, G. (2001). Cultural Subordination & Dalit Challenge. Vol. II
Weeks, J. (2011). Population: An Introduction to Concepts and Issues. Wadsworth Publishing Company, California.
Essential Reading / Recommended Reading
Alavi, H.D and Shanin, T. (Ed.) (1982). Introduction to the Sociology of Developing Societies, London: MacMillan.
Ahuja R. (2014). Social problems in India. New Delhi: Rawat Publication.
Merton, R. and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Shah, G. (2001). Cultural Subordination & Dalit Challenge. Vol. II
Weeks, J. (2011). Population: An Introduction to Concepts and Issues. Wadsworth Publishing Company, California.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
SOC143 - SOCIOLOGY THROUGH CINEMA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This course will begin with a session on the Sociology of Cinema and the tools and techniques necessary to analyze the films that will be used in this course as a vehicle to examine society sociologically. This course introduces the student to the discipline of Sociology through cinema from India and elsewhere. It aims to allow students to critically examine society through cinema and its representation.
Course objectives:
To enable students to view cinema as a text for sociological analysis
To gain an introduction to the discipline of sociology through cinema
Course Outcome
Unit-1
Teaching Hours:5
Introduction to Sociology
Sociology as a discipline
Sociological Imagination
Theoretical perspectives
Unit-1
Teaching Hours:5
Introduction to Sociology
Sociology as a discipline
Sociological Imagination
Theoretical perspectives
Unit-2
Teaching Hours:10
Social Structure
Community, Association and Institution
Status and role
Power and authority
Films: Dor (2006), Prem Rog (1982), Roja (1992)
Unit-2
Teaching Hours:10
Social Structure
Community, Association and Institution
Status and role
Power and authority
Films: Dor (2006), Prem Rog (1982), Roja (1992)
Unit-3
Teaching Hours:15
Culture and Socialization
Culture
Socialization
Conformity and Deviance
Films: Taare Zameen Par (2007)
Unit-3
Teaching Hours:15
Culture and Socialization
Culture
Socialization
Conformity and Deviance
Films: Taare Zameen Par (2007)
Unit-4
Teaching Hours:15
Social Stratification
Sex and gender
Race and Ethnicity
Caste and Class
Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)
Unit-4
Teaching Hours:15
Social Stratification
Sex and gender
Race and Ethnicity
Caste and Class
Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)
Text Books And Reference Books:
Burton, E. (1988 ). Sociology and the feature film. Teaching Sociology 16: 263-271.
Dudrah, R K. (2006). Bollywood: Sociology goes to the Movies. New Delhi: Sage Publications.
Prendergast, C. (1986 ). Cinema Sociology: Cultivating the Sociological Imagination through Popular Film. Teaching Sociology 14: 243-248.
Essential Reading / Recommended Reading
Mills, C. W. (2023). The sociological imagination. In Social Work (pp. 105-108). Routledge.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
STA142 - DATA ANALYSIS USING EXCEL (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.
Course Outcome
CO1: Demonstrate the logics of using excel features.
CO2: Demonstrate the building blocks of excel, excel shortcuts, sample data creation and analyzing data.
CO3: Analyze the data sets using Data Analysis Pack.
Unit-1
Teaching Hours:15
Basics
Introduction: File types - Spreadsheet structure - Menu bar - Quick access toolbar - Mini toolbar - Excel options - Formatting: Format painter - Font - Alignment - Number - Styles - Cells, Clear - Page layout - Symbols - Equation - Editing - Link - Filter - Charts - Formula Auditing - Overview of Excel tables and properties - Collecting sample data and arranging in definite format in Excel tables.
Unit-2
Teaching Hours:15
File exchange and Data cleaning
Importing data from different sources - text file - web page and XML file - Exporting data in different formats - text - csv - image -pdf etc - Creating database with the imported data - Data tools: text to column - identifying and removing duplicates - using format cell options - Application of functions - Concatenate - Upper - Lower - Trim - Repeat - Proper - Clean - Substitute - Convert - Left - Right - Mid - Len - Find - Exact - Replace - Text join - Value - Fixed etc.
Unit-3
Teaching Hours:15
Data Analysis
Data analysis tool pack: measures of central tendency - dispersion - skewness - kurtosis - partition values - graphical and diagrammatic representation of data: histogram - bar diagram - charts - line graphs - Ogive - covariance - correlation - linear regression.
Text Books And Reference Books:
1. Alexander R, Kuselika R and Walkenbach J, Microsoft Excel 2019 Bible, Wiley India Pvt Ltd, New Delhi, 2018.
2. Greg Harvey, Excel 2019 All-in-One For Dummies,for Dummies,US, 2018.
Essential Reading / Recommended Reading
1 . Paul M, Microsoft Excel 2019 formulas and functions, Pearson Eduction, 2019
Evaluation Pattern
CIA 100%
THE141 - THEATRE APPRECIATION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is a participatory practice course, which makes Theatre appreciation applicable to all. It includes different Theoretical, Interactive and Participatory sessions from experts in the cultural industry. It also envisages witnessing live performances and digital performances to enhance the knowledge of the domain, which supports learning with clarity.
This course deals with five strands; Plays, Players, Places, Playgoers, and Performance practice.
Course Outcome
CO1: Able to appreciate the Theatre Art form as a whole.
CO2: Able to analyse and understand the aesthetics of the Theatre Performances.
CO3: Able to appreciate the performer's practices and the audience's reception.
CO4: Able to critically review live and digital Theatre performances.
Unit-1
Teaching Hours:5
Plays
Focus on Author and Texts.
Theatre Plays, Theatre text, What is Plays, Play style, Author, Dramatic text, Play text.
So, here is Talk, Play Reading
Unit-2
Teaching Hours:5
Players
Focus on Acting practices and training.
How the plays can be played by players-who are the Players-Players are nothing but Actors/Performers, all Players are Directors cum Practitioners.
How these players Enact, Perform, Prepare, and how these Players are subjected to Acting training.
Players' concept -Acting, Directing, Design.
Players are playing a play.
So here is a workshop model planning.
Unit-3
Teaching Hours:5
Places
Focus Design concept.
What are the places where the Act happens -different stages, different Theatre, practice, live, video.
How places interact, Act happens, Events take place, What are the different Stage places, and how places connect with the significant aspects of the design; in this liveness, the video presentation will be there to make them understand different kinds of places and events.
Unit-4
Teaching Hours:15
Playgoers
Focus on Audience appreciation and participation of the audience.
Devising plays, Theatre dimension, Performance Devise, Analyse the Process.
How Playgoers or the Audience appreciate, involve, interact and immersively participate in the Theatre practice.
So there we devise practices.
Unit-5
Teaching Hours:10
Performance practice
Focus on Theatre practice and performance.
Where a play or Devised Theatre performance will be done with the Students/ Participants.
Text Books And Reference Books:
Theatre: The Lively Art, 11th Edition By Edwin Wilson and Alvin Goldfarb,2022
Essential Reading / Recommended Reading
Theatre, Brief, 13th Edition,By Robert Cohen, Donovan Sherman and Michelle Liu Carriger,2023
Evaluation Pattern
Evaluation CIAs :2 Hrs
Writing assignments, Live performance watching, and review writing.
Evaluation ESE :3 Hrs
End Semester Exam will be a performance and submission of journals.
THE142 - IMPROVISATION AND DEVISED THEATRE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
lTo gain an understanding of principles andtechniques of improvisation.
lDevelop skills in collaborative script development and performance.
Course Outcome
CO1: Apply an understanding of practical proficiency in executing the fundamental principles of a variety of devising techniques and improvised scene work in rehearsals and project development
CO2: Students will showcase acquired skills through practical performances of devised and improvised live theatre
Unit-1
Teaching Hours:4
Rules of Comedy
Application of comedy rules through scene work, theatre sports, monologues, and play development
Unit-2
Teaching Hours:6
Short Form Improvisation
Concepts of endowment, justification, plot progression, and ensemble/group mind are explored through short form stage scenarios
Unit-3
Teaching Hours:7
Sketch Writing
Concept mining, plot structures, collaborative scripts, and using improvisation as a writing tool within a performance ensemble
Unit-4
Teaching Hours:7
Long Form Improvisation
Students will explore case studies and history of long form improvised performance and practice rehearsing and performing “The Harold” for test audiences
Unit-5
Teaching Hours:6
Devised Theatre Companies and Practices
Case studies of historic and contemporary devised theatre companies, paired with practical experiments in devising through imagery, text, and movement solutions
Unit-6
Teaching Hours:15
Devised Performance Scripts
Research, story development, and improvisation will result in a devised theatrical performance for a public audience that will showcase the tools and skills employed in the previous units
Text Books And Reference Books:
1.Lynn, Bill. Improvisation for Actors and Writers: A Guidebook for Improv Lessons in Comedy. Colorado Springs: Meriwether Publishing, 2004. Print
2.Halpern, Charna and Del Close. Truth in Comedy: The Manual of Improvisation. Colorado Springs: Meriwether Publishing, 1994. Print
3. Playscripts selected by instructor and actors for case study projects
Essential Reading / Recommended Reading
1.Spolin, Viola. Improvisation for the Theater. Evanston, Illinois: Northwestern University Press, 1999. Print
2.Halpern, Charna. Art by Committee: A Guide to Advanced Improvisation. Colorado Springs: Meriwether Publishing, 2004. Print
Evaluation Pattern
Evaluation Pattern: Conducted internally at the departmental level
Assignment 2: Script Submission & Performance of Collaborative Comedy Sketch
Assignment 3: Presentation & Student-Led Training Session from Historic Theatre Collectives
Assignment 4: Actor Showcase Through Live Performances of Original Devised Theatre Pieces
VCP181 - REIMAGINING TECHNOLOGY TOOLS FOR DEMOCRACY (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0
Course Objectives/Course Description
This is a course that enables participants to create solutions using technology. There will be a design process to address problems related to democratic processes.
Course Outcome
Unit-1
Teaching Hours:2
Introduction to Course and Principles of Democracy
Objective: Understand the foundations of democracy, its functioning, and its inherent
challenges.
Topics:
1. Introduction to the course
2. Principles of democracy
3. The role of journalism in democracy
Unit-2
Teaching Hours:2
Understanding Technology and Its Role in Democracy
Objective: Explore how technology tools have been used in democracy, both as a
facilitator and a challenge.
Topics:
1. The role of technology in modern democracy
2. Social media, misinformation, and democracy
Assignment: Case study analysis on technology's role in a selected democratic event.
Unit-3
Teaching Hours:2
Current Technology Tools: An Overview
Objective: An overview of current technology tools used in democratic processes.
Topics:
1. Social media platforms
2. Online polling and voting systems
Unit-4
Teaching Hours:2
Journalism and Technology: Bridging the Gap
Objective: Explore how journalism can leverage technology tools to enhance
democracy.
Topics:
1. Data journalism: An overview
2. The role of AI and ML in journalism
Assignment: Propose a way to leverage a current technology tool to improve
journalistic practices. Test. Demonstrate.
Unit-5
Teaching Hours:2
Design Thinking and Technology Redesign
Objective: Introduction to design thinking and its application to redesign technology
tools.
Topics:
1. Introduction to design thinking
2. The design thinking process: Empathize, Define, Ideate, Prototype, Test
Assignment: Identify a technology tool to redesign using the design thinking process.
Unit-6
Teaching Hours:3
Workshop: Redesigning Technology Tools
Objective: Hands-on experience in redesigning a selected technology tool.
Topics:
1. Apply design thinking to redesign selected technology tools
2. Share redesign proposals
Assignment: Continue work on redesign proposal.
Unit-7
Teaching Hours:4
Workshop: Pitching and Improving Your Design
Objective: Learn to pitch a redesign and take constructive feedback.
Topics:
1. The art of pitching a technology tool
2. Feedback and improvement cycle
Assignment: Implement feedback and finalize redesign proposal.
Unit-8
Teaching Hours:12
Final Presentations and Course Wrap-Up
Objective: Present final redesign proposal and reflection on the course.
Topics:
1. Final presentations
2. Reflection on course learning
3. The future of technology in journalism and democracy
Assignment: Final redesign proposal and reflection paper on the course.
Text Books And Reference Books:
News articles in the form of case studies, conceptually oriented book chapters and journal articles will be shared in class.
Essential Reading / Recommended Reading
News articles in the form of case studies, conceptually oriented book chapters and journal articles will be shared in class.
Evaluation Pattern
Final redesign proposal and reflection paper on the course.
Course Evaluation:
Participation & Engagement: 30%
Assignments: 30%
Final Project: 40%
VCP182 - INTRODUCTION TO PUBLIC POLICY (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0
Course Objectives/Course Description
The is an introductory course that focuses on unravelling the complexities of government activity
in a world of advancements in technology, changing social structures and rapid urbanization.
Course Outcome
CO1: By the end of the course the learner will be able to demonstrate a broad understanding of Public Policy and Public Affairs and their
application to public service.
CO2: By the end of the course the learner will be able to demonstrate knowledge about social forces that affect the creation of public policies.
CO3: By the end of the course the learner will be able to apply critical thinking for public policy analysis.
CO4: By the end of the course the learner will be able to draft policy proposals on behalf of government/corporate/NGOs
Unit-1
Teaching Hours:10
I-Introduction to Public Policy
Nature, Scope and Importance of Public Policy & Public Affairs
2. Evolution of Public Policy Analysis – Laswell, Henry Kinsinger, David Easton
3. Governance in India; The State, Market and Economy
4. Public Policy in India & Public policy processes and institutions
The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a
series of assignments spread across the semester, leading to a final disquisition/commentary
collective on submission model. The teaching facilitator will consider the level of intelligibility
in the class and the learning needs of the students and decide what assignment to be given on a
regular basis.
BBA142A - ADVERTISING AND SALES PROMOTION TECHNIQUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions.
This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.
Course Objectives: This course intends
Describe the history of the advertising industry and its relation to today’s marketplace.
List the roles and responsibilities of various advertising, marketing, and promotions professionals.
Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.
Course Outcome
CO1: Understand fundamental concepts of Advertisement and Sales promotion
CO2: Understand importance of Integrated Marketing Communications strategies
CO3: Explain about creative Process in Advertisement ans Sales Promotion.
Unit-1
Teaching Hours:8
Introduction to Marketing Communication
Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process,communication and attitude formation and change. Key communication terminologies. Miscommunication issues.
Unit-2
Teaching Hours:6
Marketing Communication Strategy
Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.
Unit-3
Teaching Hours:6
Advertising
Meaning, elements,Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising.Role of Advertising in 21st Century.
Unit-4
Teaching Hours:8
Creative Process and Methods in Advertising
Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of color in advertising.
Unit-5
Teaching Hours:10
Advertisement Development
Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising: nature, pros and cons. TVC development: script writing, story board, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies
Unit-6
Teaching Hours:7
Sales Promotions
Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives,tools and techniques to boost sales.
Text Books And Reference Books:
Core Text:
Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.
Essential Reading / Recommended Reading
Reference Books:
Jaishri Jethwaney and Shruti Jain, Advertising Management, Oxford University Press.
K. D. Koirala, Marketing Communications, Buddha Publications.
Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
Advertising Management, Jethwaney, Jain, Oxford.
Evaluation Pattern
Assessment:
Components of assessment
Components
CIA I
CIA II
CIA III
Attendance
Marks
20
20
50
5
Weightage
50%
50%
50%
100%
Total
10
10
25
5
BBA142B - EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals.
Course Objectives: Through the course, the instructor aims to
1. Introduce learners to the need and importance of Emotionally Intelligent behaviours at the workplace
2. Familiarize learners with contemporary scientific theories regarding emotions and emotional intelligence
3.Equip learners with skills needed for emotional awareness and emotional regulation
4.Give an overview of the utility of EI in personal and professional growth
Course Outcome
CO1: Explain the role of EI at the workplace
CO2: Familiarize learners with contemporary scientific theories regarding emotions and emotional intelligence
CO3: Equip learners with skills needed for emotional awareness and emotional regulation
CO4: Give an overview of the utility of EI in personal and professional growth
Unit-1
Teaching Hours:8
Introduction to Emotions
Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life.
Unit-2
Teaching Hours:8
Emotional Awareness and Regulation
Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness.
Unit-3
Teaching Hours:8
Understanding the Self
Examining "Success": Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation
Unit-4
Teaching Hours:8
Interpersonal Success & Empathy
Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection.
Unit-5
Teaching Hours:8
EI at the workplace
EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations. Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader
Unit-6
Teaching Hours:5
EI for Lifelong learning
Contemporary science of EI; EI training for teams: Methods, activities and assessment
Text Books And Reference Books:
1.King Jacob (2019): Master Your Emotions: Practical Guide to Manage Feelings, Overcome Negativity, Stress, Anxiety, Anger and Depression, and Change Your Life Developing Emotional Intelligence and Positive Thinking.
Essential Reading / Recommended Reading
1.The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.
2.www.6seconds.org
3.Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015.
4. Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology, 17(3), 715–734. https://doi.org/10.1017/S0954579405050340
Evaluation Pattern
CIA 1- 20 marks
CIA 2- 20 marks
CIA 3- 50 marks
BBA142C - FUNDAMENTALS OF DIGITAL MARKETING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Course Description:
This course will be a base for the students to understand the various facets of Digital Marketing. The course is a foundation stone for students to get motivated and start a career in Digital Marketing. The course will facilitate any novice student to understand and use digital marketing platforms.
Course Objectives:
To understand the role of digital marketing in driving business growth
To get familiarized with the various modes of getting business online
To use E-Marketing Campaigns effectively
To leverage the benefits of Social Media Marketing
To get insights on various digital marketing strategies
Course Outcome
CO1: Understand about Digital Marketing
CO2: Analyse various Content Management System to select the appropriate one for Website Design
CO3: Design E-Mail marketing campaigns
CO4: Analyse the potential of Social Media Marketing
CO5: Analyse and select appropriate digital marketing strategies
Unit-1
Teaching Hours:8
Introduction to Digital Marketing
Digital Marketing: Introduction, Significance, Growth. Traditional vs Digital Marketing, Digital Marketing Mix, The 7Cs, Drafting Digital Marketing Plan
Unit-2
Teaching Hours:8
Online Presence
Launching Business Online: Local Listings, Websites, Social Media. Websites: Components, Layout. Utility of Content Management Softwares in Website Design, Selecting Domain, Hosting Services and Plans
Puneet Bhatia, “Fundamentals of Digital Marketing, 2nd Edition”, Pearson (2019)
Ryan Deiss, Russ Henneberry, “Digital Marketing for Dummies”, Wiley (2020)
Simon Kingsnorth, “Digital Marketing Strategy: An Integrated Approach to Online Marketing” Kogan Page
Essential Reading / Recommended Reading
Seema Gupta, “Digital Marketing, 3rd edition”, McGraw Hill (2022)
Evaluation Pattern
Evaluation Pattern
CIA 1- 20 marks
CIA 2- 20 marks
CIA 3- 50 marks
BBA142G - GROUP AND TEAM EFFECTIVENESS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The success of organizations is predominantly determined by the effectiveness of their people resources. To succeed in this global competition, organizations must build high-performing teams. The core of building high-performing teams is to understand team dynamics and build collaboration within teams, between teams and work as a team of teams. The course will enable the students to understand the nuances of team dynamics, experience the power of synergy working as a team and collaborate effectively for the benefit of personal, organizational and societal growth.
The course aim at
To facilitate a better understanding of the group and the phase of group development
To provide a deeper understanding of team dynamics and qualities of being a good team player.
To learn to resolve team conflicts and build synergy.
Build trust, offer constructive feedback, coach and mentor others.
To inculcate the spirit of working as a team player.
Course Outcome
CO1: Define the concept of groups and stages of group development.
CO2: List the nuances of working as a team and the qualities of a good team player.
CO3: Build teams, achieve synergy and resolve team conflicts.
CO4: Analyze and offer constructive feedback, coaching and mentoring.
CO5: Choose to collaborate effectively and work as a team
Unit-1
Teaching Hours:9
Understanding Group Dynamics
Concept of Groups, Types of Groups, Reasons People Join Groups, Phases of Group Development, Group Cohesiveness, Group Think, Group Decision Making, Techniques.
Unit-2
Teaching Hours:9
Managing Teams
Concept of Team, the Significance of working as a Team, the Difference between Work Groups and Work Teams, Types of Teams, Team Effectiveness, Qualities of a good Team Player, and Self-Managed Teams
Unit-3
Teaching Hours:9
Team Building
Concept of Team Building, Barriers to Team Building, Resolving Team Conflicts, Achieving Synergy through Teamwork.
Unit-4
Teaching Hours:9
High Performing Teams
Building Trust and Credibility, Constructive Feedback, Coaching and Mentoring.
Unit-5
Teaching Hours:9
Experiential Learning
Bonding, Team Building, Trust Building, Team Competitive Games, Group Dynamics, Identifying High Performing Teams and Achieving Team Effectiveness
·Leadership: Enhancing the lessons of experience by Hughes, R.L., Ginnett, R.C., & Curphy, G.J. (2019), 9th Edition, McGraw Hill Education, Chennai, India.
Marks for attendance will be addedd as per University policy.
BLS143 - PRINCIPLES OF HORTICULTURAL TECHNIQUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4
Course Objectives/Course Description
This course introduces students to the principles and techniques of horticulture. Students will learn the basics of plant growth, propagation, and cultivation. The course will cover soil management, irrigation, pruning, pest control, and greenhouse production. Students will also explore sustainable horticultural practices and their applications in various horticultural settings.
Course Outcome
CO1: Explain the principles and practices of plant growth and development.
CO2: Demonstrate proficiency in plant propagation techniques.
CO3: Apply soil management and irrigation techniques to promote plant growth and health
CO4: Design and implement a pest management plan for a horticultural operation.
Unit-1
Teaching Hours:15
Introduction to Horticulture
Principles and practices of horticulture
Plant anatomy and physiology
Plant propagation techniques: seed, cuttings, and grafting
Introduction to sustainable horticulture practices
Unit-2
Teaching Hours:10
Soil Management and Irrigation
Soil properties and nutrient management
Soil fertility and composting
Irrigation principles and techniques
Greenhouse production and management
Unit-3
Teaching Hours:10
Pruning and Pest Control
Pruning techniques and tools
Insect and disease management
Integrated pest management (IPM)
Biological control of pests
Unit-4
Teaching Hours:10
Sustainable Horticulture Practices
Sustainable practices in horticulture
Environmental stewardship in horticulture
Marketing sustainable horticulture products
Horticultural entrepreneurship
Text Books And Reference Books:
Hartmann, H. T., Kester, D. E., Davies Jr, F. T., & Geneve, R. L. (2014). Plant propagation: Principles and practices (9th ed.). Prentice Hall.
Grubinger, V. (2002). Introduction to sustainable horticulture. University of Vermont Extension.
Essential Reading / Recommended Reading
Lambers, H., Chapin III, F. S., & Pons, T. L. (2008). Plant physiological ecology (2nd ed.). Springer.
Stanghellini, C. (2004). Greenhouse production science in horticulture. CRC Press.
Evaluation Pattern
Attendance and Class Participation- 10%
Midterm Examination- 30%
Review paper/Research Paper- 20%
Seminar presentation – 10%
Final Examination - 30%
BLS144 - PRINCIPLES OF AYURVEDA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is an introduction to Ayurveda, the traditional Indian system of medicine. The course covers topics such as the history and philosophy of Ayurveda, principles of Ayurvedic diagnosis and treatment, and the use of Ayurveda in maintaining health and preventing disease. Students will also learn about the role of Ayurveda in contemporary medicine and the current state of Ayurvedic research.
Course Outcome
CO1: Understand the history and philosophy of Ayurveda.
CO2: Identify the basic principles of Ayurvedic diagnosis and treatment
CO3: Apply Ayurvedic principles in maintaining health and preventing disease
CO4: Evaluate the role of Ayurveda in contemporary medicine
Unit-1
Teaching Hours:12
Introduction to Ayurveda
History and philosophy of Ayurveda
Basic principles of Ayurveda
Doshas and their functions
The importance of digestion in Ayurveda
Unit-2
Teaching Hours:11
Ayurvedic Diagnosis and Treatment
Pulse diagnosis in Ayurveda
Ayurvedic herbs and their uses
Ayurvedic therapies, including Panchakarma
Yoga and Ayurveda
Unit-3
Teaching Hours:11
Ayurveda for Health and Wellness
Ayurvedic diet and nutrition
Ayurvedic lifestyle practices
Ayurvedic approaches to mental health
Ayurveda and women's health
Unit-4
Teaching Hours:11
Ayurveda in Contemporary Medicine
The role of Ayurveda in integrative medicine
The regulation of Ayurvedic products and practices
The current state of Ayurvedic research
The future of Ayurveda
Text Books And Reference Books:
Lad, V. (1998). The complete book of Ayurvedic home remedies. Harmony.
Frawley, D., & Ranade, S. (2001). Ayurveda, nature's medicine. Lotus Press.
Essential Reading / Recommended Reading
Sharma, H. (2011). Ayurvedic healing: A comprehensive guide. Singing Dragon.
Svoboda, R. (1999). Prakriti: Your Ayurvedic constitution. Lotus Press.
Evaluation Pattern
·Attendance and Class Participation- 10%
·Midterm Examination- 30%
·Review paper/Research Paper- 20%
·Seminar presentation – 10%
·Final Examination - 30%
CHE141 - CHEMISTRY IN ACTION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course deals with the abundance of elements on earth and in biological systems and their inevitable role in the functioning of the living systems and the universe
This course highlights the chemistry in action in drug usage, detection of disease, infection, drunken drive, in metal extraction process, in working principle of home appliances, in recreation, in archaeology, and in human system
This course deals with the application of chemistry in forensics
This course emphasis the need for sustainable energy and environment.
This course is intended to
Evoke an understanding on the inevitable role of chemistry in biological system as well as the environment
Make students appreciate chemistry in action in different fields of application and in daily life
Create an awareness regarding need for sustainable energy and environment.
Course Outcome
CO1: Gains understanding on the inevitable chemistry in action in biological system
CO2: Gains understanding on the abundance of different elements and their action in biological system and in the universe
CO3: Able to practice the principles of sustainable chemistry and proper usage of energy in daily life
Unit-1
Teaching Hours:5
Distribution of elements on Earth and in living systems
Natural abundance of elements, Elemental composition of human body.
Sodium chloride a common and important ionic compound- hydrated salts and their applications (cement).
Eg.Alums, plaster of paris- 1 hr (asynchronous)
Unit-2
Teaching Hours:6
Carbon atom: The building block of life
Carbon based molecules in Biological systems-proteins, nucleic acids, carbohydrates, fats. Carbon cycle,
Changes in carbon cycle. Allotropes of carbon-2 hr (asynchronous)
Unit-3
Teaching Hours:5
Design in molecules
Molecules and perception- the molecular basis of smell and taste.
The design in light and
Fire- (synchronous)
The versatile molecule: water.
The design in oxygen-
(asynchronous)
Unit-4
Teaching Hours:5
Common drugs including drugs of abuse
Classification of drugs and their effects.
1. Paracetamol
2. Ibuprofen
3. botox
4. chloramphenicol (synchronous)
5. cocaine, 6. Cannabis (asynchronous)
Unit-5
Teaching Hours:5
Chemistry of Atmosphere
Phenomena in the outer layers of atmosphere, Depletion of ozone in the stratosphere,
volcanoes, The greenhouse effect, Photochemical smog (synchronous)
Acid rain, Indoor pollution(asynchronous)
Unit-6
Teaching Hours:4
Out of Oxygen
Industrial, commercial, medical and scientific applications of oxygen-Steel making, in rocket
engines, water and waste treatment processes.
Oxygen crisis-Does the earth run out of oxygen. Burning oil, coal, gas, wood or other organic materials, the O2 we breathe, to break carbon-hydrogen bonds and release energy. Combustion, carbon dioxide. The concept of oxygen bar- (synchronous)
Unit-7
Teaching Hours:5
Chemistry in Daily Life
Breath analyser, metals from sea, microwave ovens-dipole moments at work. Ice skating,
desalination-reverse osmosis. Determining the age of artifacts.
(synchronous)
Haemoglobin, pH of blood.
antacids and pH balance in stomach. How an egg shell is made ?- (asynchronous)
Unit-8
Teaching Hours:2
Chemical Mysteries
Who killed Napolean-Arsenic poisoning, Marsh test for arsenic.
Gold finger printing by mass spectrometry
Unit-9
Teaching Hours:5
Future Chemistry
What is in store for the near future, Energy and environment Energy production and energy
utilization.
The nature of energy and types of energy. (synchronous)
Radioactivity-Demand for energy (asynchronous)
Unit-10
Teaching Hours:5
Green Chemistry
Waste minimization, design of safer and more efficient processes for waste management.
waste management (synchronous).
Sustainable Chemistry. (asynchronous)
Text Books And Reference Books:
[1] Nina Morgan Chemistry in Action: The Molecules of Everyday Life, 1 st ed, Oxford
University Press, 1995.
[2] John T. Moore Chemistry for Dummies 1 st ed. For Dummies, 2002.
Essential Reading / Recommended Reading
[3] Raymond Chang, Chemistry. 8 th ed, Mc Graw Hill, 2002..
[4] Kirpal Singh Chemistry in Daily Life, 2 nd ed Prentice-Hall of India Private
Limited, 2008.
Evaluation Pattern
1.CIA -1 ………………………. 25Marks
2.Mid-term Test (CIA-2)………………………25 Marks
3.End-semester examination …………………50 Marks
TOTAL100 Marks
CNM202-2 - PRINT MEDIA (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
The course is a good blend of journalistic print theory and practice. It is aimed at providing insight into the skills and techniques of reporting, editing, and designing necessary for a career in either print/digital publication.
Course Outcome
CO1: Have a good grasp of the historical context of print media.
CO2: Understand the varied reporting techniques.
CO3: Understand the editing and design skills needed.
CO4: Apply the understanding to report, write, edit and design a newspaper, in print or digital format.
Unit-1
Teaching Hours:15
Introduction to Print Media
A brief history of the Press- West and in India, Prominent Indian journalists, Organizational set-up of a newspaper, Contemporary trends in Print Journalism
Ethical and legal considerations. Introduction to News Writing – News - Definition, types; News values
Case Study: The Hindu
Unit-2
Teaching Hours:15
Reporting & Writing
Techniques of Newsgathering; Responsibilities of a reporter; Sources of News; Types of Newspaper articles; Analysis of Newspapers
Writing News Stories - Structure of news writing, Formats. Feature Stories - Interviews, Profiles, Middles, Columns, Human interest stories
Opinion pieces – Editorials, Reviews (Book, Music album, Films, Plays, Food), Letters to the Editor, Seasonal stories
Unit-3
Teaching Hours:15
Editing & Page Design
Editing and its Significance in Journalism - Role of News Editor, Chief Sub Editor and Copy Editor. Difference between Editing of Newspaper and Magazine.
Subbing of News and News Reports. Editing of Articles, Features and Other Stories. Grammar; Punctuation; Tight Writing, Rewriting.
Headline writing - Kinds of headlines, Principles of headline writing, Subheadings
Basics of layout & design, working with text and graphics, column alignment, column guide, indexing, importing text, and images.
Unit-4
Teaching Hours:15
Print Production
Introduction to QuarkXPress, Photoshop & InDesign. Preparing Images for Print and Web
Practical: combining the reporting, writing, editing and designing skills and techniques to bring out a newspaper that has the following content: news stories, features, editorials and pictures/cartoons.
The class can be divided into smaller groups of 8-10 students, making it possible to have a replication of a newsroom- reporting and editing desks.
The output will be in the form of an A3 size newspaper (4 sides), print and digital.
Text Books And Reference Books:
Strunk, William & White, E B. (1979). The Elements of Style, Third Edition. Allyn and Bacon, London.
Malhan, Sangita Menon. (2013). The TOI Story- How a newspaper changed the rules of the game. Harper Collins Publishers, India.
George, TJS. (1989). Editing- A Handbook for Journalists. IIMC, New Delhi.
Essential Reading / Recommended Reading
Conboy, Martin. (2004). Journalism: A Critical History. Sage Publications, New Delhi.
Shrivastava, K M. (2015). News Reporting and Editing. Sterling Publishers, New Delhi.
Evaluation Pattern
CIA1: MCQ (10)-Department level
CIA2: A news story based on a field reporting exercise (25)- Department level.
CIA3: Editing exercises in class (10) Department level.
End-semester exam/submission:(50)- Group submission- Newspaper in print and digital format Department level
Attendance: (5)
CNM211-2 - STRATEGIC STORYTELLING (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
This course has been conceptualized in order to help students think in terms of story in different media and communication contexts. Stories are universal. From the personal to the political domain, stories work upon us, even telling us who we are for us and others. Storytelling in media contexts can be employed deftly depending upon the concern, context and the target audience. However, it is a nuanced art which needs specialised and rigorous orientation. This course ‘Strategic Storytelling’ attempts to provide such an understanding to the media leaders of tomorrow.
Course Outcome
CO1: Demonstrate understanding of (a) The components of a story, (b) Difference between an event, a story and a narrative (c) The process of storytelling (d) Narrative and time (e) Role of narrator (f) Techniques of storytelling (g) How storytelling has potential across different media
CO2: Apply storytelling techniques
CO3: Produce stories for different media contexts
Unit-1
Teaching Hours:20
Introduction to Storytelling
●Universality of Storytelling
●Elements of a story – Characters, Plot, Conflict, Setting
●Building a character sketch and creating character interrelationship; introducing, building and resolving conflict; Types of Story Conflicts
●Narrators: Omniscient narrator, unreliable narrator, multiple narrators, first person narrative, second person narrative, third person narrative, focalisation
●Narrative and Time - Differentiating Fabula and Suzjet, Narrative time as against historical time, Order, Frequency, Duration
Unit-2
Teaching Hours:20
Storytelling as Performance
●Introduction to Theatre, Oral Narration-approaches and styles
●Storytelling and Performance - Structure, Visualisation, Voice, Gestures, Eye contact, Facial expressions, Body Movement, Owning the Stage, Emotional Connection
Unit-3
Teaching Hours:20
Introduction to Oral storytelling
Styles of telling stories, how it helps public speaking and presentations, storytelling as performance, finding the right story for the context.
Memorizing a story - Beginning, Middle, End, Memory maps, 9-point division/sequencing/storyboarding
Using voice, music, silence and pausing, bringing out effective details
Evoking senses, using facial expressions, eye-contact, body language and gestures, movement, stage presence, emotional connection, interaction with the audience
Using props for effective storytelling
Using dialogues, impressions and mimicking
The importance of listening and observation
Reviewing various oral storytellers
Unit-3
Teaching Hours:20
Storytelling in the Media
Storytelling in Journalism - Narrative Journalism
Advertising Narratives - Copywriting
Storytelling and Reputation Management,
Visual Storytelling -Using the camera to tell a story, working out a narrative sequence, Showing and not telling; Frame, Scene, Act; Mise En Scene, Montage, Camera Angles and Frames
Audio Storytelling - Using sound and light to tell stories, combining audio, video and the story, music and dialogue
Digital Storytelling- Challenges and Opportunities, tools and techniques.
Drafting Short stories.
Analyzing Case Studies of great visual storytelling.
Storytelling as a political tool, for empowerment and social change
Unit-3
Teaching Hours:20
Introduction to Storytelling
1. The Universality of Storytelling - how it affects the brian, how stories resonate more than facts, how they are uncovered, untold and around us.
2. Elements of a story - characters, plot, conflict, setting, resloution, difference between event, story and narrative, narrative and time
3.Understanding and building conflict, building tension to the climax.
4. Building characters and character sketching - age, name, gender, economic status, era, caste, religion, region,likes, dislikes, political affiliation, height, eye colour, weight, attire, hairstyle, motto, intent mannerisms, Creating Character inter-relationship,
5.Archetypes and Stereotypes; Attribution Theory, Trimming a Story
6. Narrative and Time - Differentiating Fabula & Suzjet, Narrative time as against historical time, narrative order, frequency, duration
●Abbott, H Porter.The Cambridge Introduction to Narrative. Cambridge University Press: Cambridge, 2002. Print.
●Maslen, Andy. Persuasive Copywriting: Using Psychology to Influence, Engage and Sell. Kogan Page: New Delhi, 2015. Print.
Essential Reading / Recommended Reading
●Field, Syd. The Screenwriter’s Workbook. Random House Inc.: New York, 2006. Print.
●Rand, Ayn. The Art of Fiction. Plume: England, 2000. Print.
●Olson, Randy. Why Science Needs Story: Houston, We Have a Narrative. The University of Chicago Press: London. 2015. Print.
Evaluation Pattern
This course will not have centralised exams. Continuous internal assessment will test their knowledge and ability to understand the subject. Students would be submitting a series of assignments, aimed at building a portfolio at the end of the semester. Each assignment works with a different objective. However, they’re intended to give the student a foundational skill set, in the context of storytelling in media contexts. There is no other form of evaluation along the lines of conventional CIA1, Mid Sem, CIA 3 and End Sem exam. Assignments will be announced in class and a span of 3 to 7 days will be given to complete each assignment. (Total 50 Marks)
COM147 - E-COMMERCE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course intends to make the students familiar with the essential concepts for steering business transactions through the various resources of E-Commerce. As a prerequisite, the students should be having a basic knowledge about computers, networks and information technology.
Course Outcome
CO1: To provide exposure to the students about the various avenues of e-commerce.
CO2: To develop e-business plans.
CO3: To understand the various principles, models and concepts of e-commerce business models and revenue models
CO4: To understand, develop and apply the concepts of e-marketing strategies.
CO5: To understand the various electronic payment systems available.
CO6: To get equipped with the knowledge of creating simple websites.
Unit-1
Teaching Hours:10
E-Commerce Framework
E-Commerce Concepts: Electronic Commerce – Mobile Commerce - Social E-Commerce and Wisdom of Crowds – Local Commerce – Conversational Commerce; B2C, B2B – Private Industrial Network, Net Marketplace, C2C; Indian E-Commerce Environment; Creating Business Plans – Creating Business Plans for E-Business Ideas.
Practical: Creating an e-business plan through brainstorming and ideation.
Unit-2
Teaching Hours:10
Business Models and Revenue Models
Business Models: E-Tailer – Market Creator – Content Provider – Community Provider – Portal – Service Provider; Revenue Models: Advertising Revenue Model – Sales Revenue Model – Subscription Revenue Model – Freemium Revenue Model – Transaction Fee Revenue Model – Affiliate Revenue Model.
Practical: Choosing suitable e-business model and revenue model for the chosen business plan.
Unit-3
Teaching Hours:12
E-Marketing
Electronic Marketing: Traditional Marketing, Concepts of STP, Identifying Web Presence Goals, Achieving Web Presence Goals, Uniqueness of Web, Meeting the Needs of Website Visitors, E-Marketing Value Chain, Site Adhesions, Maintaining a Website. Internet Advertising: Types, Advantages, Guidelines; Push and Pull Marketing, E-Cycle of Internet Marketing, Measuring the Effectiveness of E- Advertising, E-Branding.
Practical: Designing an electronic marketing strategy for the chosen business plan.
Unit-4
Teaching Hours:8
E-Payment Systems & Website Creation
Electronic Payment Systems: Electronic Clearing System, NEFT, RTGS, Digital Cash, Currency Servers, Virtual Currencies, Bitcoins, Debit Cards, Credit Cards, Digital Credit Cards, Smart Cards, Digital Wallets, Electronic Cheques, Online Stored Valued Systems, Mobile Payment Systems, Emerging Financial Instruments.
Practical: Creating websites using online website building tools like wix.com,
godaddy.com, for the chosen business plan with appropriate electronic payment system.
Unit-5
Teaching Hours:5
Careers and Threats in E Commerce
Impact of E Commerce on Business, Banking, E Governance, Tourism, Real Estate, Book Publishing, Careers in E Commerce as Business Analyst, E Business Consultant, Customer Relationship Manager, Supply Chain Manager, Project Manager, Database Administrator. E Commerce certification courses. E-Commerce Threats and Security – Virus, Cyber Crime, Firewall, Proxy Server, Privacy and Cyber Law.
Practical: Introduction to MOOC courses in E Commerce (Coursera, edEx, Udacity, Udemy, FutureLearn)
Text Books And Reference Books:
Kamlesh.K.Bajaj and Debjani Nag, “E-Commerce: The Cutting Edge of Business”, Tata McGraw-Hill Education, (Latest Edition).
CO 1: Explain basic terminologies and functionalities of E-Commerce.
5
10
20
As per university norms
CO 2: Apply the principles, models and concepts of e-commerce for meeting the requirements of business.
5
20
20
As per university norms
CO 3: Develop e-business plans with electronic marketing strategies for e-business platforms.
20
10
20
As per university norms
CO 4: Understand and embed suitable electronic payment systems for the websites.
10
20
As per university norms
CO 5: Create and maintain simple websites for business.
10
20
As per university norms
COM149 - INVESTMENTS AND TRADING STRATEGIES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.
Course Outcome
CO1: Understand the various investment options available to investor.
CO2: Apply various techniques used by professionals for analyzing and valuing investment options.
CO3: Make a good investment plan.
CO4: Analyze past price movement of securities and predict future price movement.
CO5: Understand the trading strategies in both stock and derivatives segments of trading
Unit-1
Teaching Hours:7
Introduction to Investment
Investment meaning- definitions- Investment v/s speculation- Investment process- investment categories- characteristics of investments- objectives of investments- types of investors- Hedging- Financial instruments – Risk and Return – Introduction to Portfolio Management
Unit-2
Teaching Hours:7
Capital Market in India
Indian Market-overview – players-participants and stock exchanges – Primary and Secondary market – SEBI and its functions - Functioning of stock exchange in India – stock market index
Unit-3
Teaching Hours:7
Trading in Secondary market
Terms relating to trading in cash market – stock market indices – stock symbols - Types of order – market order – limit order – stop loss order – stop limit order – trailing stop order - Method of placing an order- Inter day and intraday trading in cash market
Unit-4
Teaching Hours:8
Fundamental Analysis
EIC analysis- Economic analysis- tools for economic analysis- Industry analysis- standard industrial classification- tools for industry analysis- quantitative industry analysis- company analysis- tools for company analysis.
Unit-5
Teaching Hours:8
Technical Analysis
Meaning of Technical analysis and basic principles of technical analysis- Trends and Chart patterns -Eliot wave theory - Dow Theory, support and resistance level - different types of Charts - Mathematical indicators and Market indicators. Fundamental Vs technical analysis.
Unit-6
Teaching Hours:8
Derivatives market
Introduction to Derivatives Trading – Terms relating to Derivatives – Types of Derivatives – Forward – Future – Option – Swap – Derivative markets in India – stock exchanges trading derivative instruments.
Text Books And Reference Books:
Punithavathy Pandian (2021). Security analysis and portfolio management Vikas publishing house Pvt Ltd.
Essential Reading / Recommended Reading
Bhalla, V. (20188). Investment Management. New Delhi: Sultan Chand Publications
John C Hull, (2018), Options, future & Other Derivatives, Pearson edition
websites - bseindia.com; nseindia.com; moneycontrol.com etc.
Evaluation Pattern
Assessment Component
Description
Weightage
CIA I
Google class room MCQs
One-hour duration. Units 1 and 2.
20%
CIA II
Group Assignment/Project
25%
CIA III
Online Exam - ESE
MCQ test based on Case study analysis -
conducted online using google classroom
50%
Attendance
5%
Total
100%
COM150 - FINANCIAL LITERACY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.
Course Outcome
CO1: Understand the basic concepts of financial literacy.
CO2: Apply financial planning and budgeting decisions on a personal and professional front.
CO3: Understand the purpose and functions of the Banking system.
CO4: Understand the role and importance of financial instruments and insurance products.
Unit-1
Teaching Hours:6
Introduction to Financial Literacy
Introduction, Evolution, Meaning and importance of - Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest
Unit-2
Teaching Hours:5
Planning and Budgeting
Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.
Unit-3
Teaching Hours:12
Banking Products and Services
Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO
Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
Post Office Savings Account(SB), National Savings Recurring Deposit Account (RD), National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS), Public Provident Fund Account (PPF), Sukanya Samriddhi Account (SSA), National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New), How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)
Unit-5
Teaching Hours:12
Life Insurance and Related Services
Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),
Text Books And Reference Books:
Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
CIA-1 MCQ test, 25 Questions carrying one mark each using Google Forms
CIA -2 Mid-semester Exam, 50 marks ( 5 Questions carrying 10 marks each)
CIA-3 Group presentation and report submission, (10+15=25 marks)
COM151 - DIGITAL MARKETING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.
Course Outcome
CO1: Recall the concepts of Digital marketings
CO2: Apply digital marketing tools and gain insights on analytical tools
CO3: Evaluate different marketing strategies
CO4: Design marketing strategies for customized goods and services
Unit-1
Teaching Hours:12
Unit 1: Basics of Digital marketing
Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing,
Unit-2
Teaching Hours:12
Unit 2: Search Engine Optimization (SEO) and Search Engine Marketing
Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance
Unit-3
Teaching Hours:7
Unit 3: Implementing and managing advertisement campaign through Google AdSense
Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking- Conversion Metrics - CPA, CTR.
Unit-4
Teaching Hours:7
Unit 4: Social Media Marketing
Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Face book Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance
Unit-5
Teaching Hours:7
Unit 5: Data driven decision making using analytics and insights
Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders
Text Books And Reference Books:
Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page
Essential Reading / Recommended Reading
·Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.
Evaluation Pattern
CIA I: OBJECTIVE TYPE TEST: The first CIA involves an MCQ test in the Google Classroom consisting of questions from the first two units. The exam duration will be of twenty minutes.
CIA II: CASE STUDY ASSIGNMENT: A case study will be assigned related to the topics covered in the second and third units of the syllabus.
CIA III: WRITTEN EXAMINATION
CSC155 - USER DESIGN EXPERIENCE (UX) (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The UXD course provides insight details about user experience design. In this course, students will learn the core principles of visual design, including building storyboards, choosing color schemes, and visualizing the ideal user interface to improve the user experience. This course will help to create intuitive and great-looking software products.
Course Outcome
CO1: Describe design principles.
CO2: Demonstrate impactful visual design and color concepts.
CO3: Apply design principles and skills for design prototypes.
CO4: Design an intuitive design for software products.
Unit-1
Teaching Hours:9
Introduction
HCI-Human computer Interaction-Fundamentals of Design-people and design-Visual Design-overview -the difference between visual & UI/UX, UI design trends, Roles of a UI designer, UI UX process-UX- UX terminologies-elements-layers-roles-user centered vs. value-centered design-usertypes.
User Experience Design-Charts and User Pathway -Information Architecture-Wireframes-Prototype-User Research-Scenarios
Unit-4
Teaching Hours:9
Voice user experience design
Introduction- a brief history of VUIs- What is VUI design? -Chatbots.Basic Voice user experience design principles-Designing for mobile devices versus IVR systems-Conversational Design-Error Handling-Personas, Avatars, Actors and video games-Speech Recognition Technology-Advanced Voice User Interface Design-User testing for VUI.
Unit-5
Teaching Hours:9
Case Studies
Case studies- Web-Mobile-product interaction-Mock-ups-Designing Wireframes-Learn through cheat-sheets
Pre Requisite: As a prerequisite the students should have the fundamental knowledge of Python programing
Course description: This course is designed to build the logical thinking ability and to provide hands-on experience in data visualization using Python with hands-on experience. The course provides the platform to explore various data visualization libraries and techniques used to analyze, and interpret data visually.
Course Objectives:
To provide understanding about data visualization
To learn Python tools and libraries used for data visualization
To gain practical knowledge about data visualization techniques
Course Outcome
CO1: Possess hands-on experience of visualization techniques using Python.
CO2: Ability to tell a compelling story by visualizing data.
CO3: Able to analyze and interpret the data using data visualization techniques.
Unit-1
Teaching Hours:15
Introduction to Data Visualization
Introduction: Definition- Need- Advantages-Applications- Data Visualization Process-Knowing your Data- Python as Visualization Tool-Visualization Libraries - Data Visualization techniques.
Unit-2
Teaching Hours:15
Basic and Specialized Visualization Techniques
Line Plot – Pie Charts-Histograms-Bar Charts -Box Plots- Scatter Plots – Swarm Plot - Pivot Table-Waffle Charts - Word Cloud – regression Plot- Heat Map - Maps with Markers- Geo Spatial Charts - Choropleth Maps
Visualization Libraries: Plotting with Matplotlib - Plotting with Seaborn
Unit-3
Teaching Hours:15
Data Story Telling with Dashboards
Dashboarding Overview -Introduction to Plotly-Introduction to Dash-Make Dashboards Interactive -Understanding the Lab Environment.
Real world case studies using dashboard.
Text Books And Reference Books:
1. 1. Igor Milovanovic, Giuseppe Vettigli and Dimitri Foures, Python Data Visualization Cookbook, Second-Edition, Packt Publishing Ltd., Bringham Mumbai, India 2018.
2. 2. Ossama Embarak, Data Analysis and Visualization Using Python, Apress, United States of America, 2018.
Essential Reading / Recommended Reading
Wes McKinney, Python for Data Analysis, Orielly, United States of America,2013
Evaluation Pattern
CIA 50%
ESE 50%
ECO146 - GENDER AND DEVELOPMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2
Course Objectives/Course Description
This course aims to provide knowledge of the fundamental differences between genders from economic, biological, political, , psychological and feminist perspectives. It also provides the necessary analytical tools to analyze differences in bargaining positions of men and women within households alongside explaining consequences of marriage , women’s education, health, career choices and wellbeing. The course also examines developmental outcomes from a gendered lens.
Course Outcome
CO1: Demonstrate an understanding of the various disciplinary perspectives from which gender differences could be analysed such as the biological, the economic, the psychological or the feminist perspectives
CO2: To understand different gender inequality index
CO3: Critically evaluate ways by which women could be empowered with a focus on public policy
Unit-1
Teaching Hours:15
Introduction to Gender and Development
Basic concepts and subject matters. Gender statistics and System of gender inequality- - Impact of Economic Growth on Gender Equality -Gender Differences in Incomes, education, health and labour market- Women’s Contribution to GDP - Estimation of Women’s Unpaid Work. . Impact of Globalization on Gender Status- Globalization of the World Economy and Gender Status
Unit-2
Teaching Hours:15
Economic Growth and Gender Equality
Gender Equity Index - Gender Inequality Index of UNDP - Gender Status Index - Gender in Human Development - Gender Development Index - Gender Empowerment Measure - Gender in Social Development Indicators - the OECD Social Institutions and Gender Index (SIGI). –
Unit-3
Teaching Hours:15
Gender Development and Mainstreaming Initiatives in India
Women’s Empowerment in India-Gender Inclusive Planning -Role of Institutions in Gender Mainstreaming - Gender Sensitization of institutions and policies - Mainstreaming Gender into Development Policies - Rights Based Approach to Gender Development.
Text Books And Reference Books:
1) Eswaran, M (2014), Why Gender Matters in Economics, Princeton University, Princeton and Oxford
2) Joyce P. Jacobsen (2020), Advanced Introduction to Feminist Economics, Edward Elagar Publishing
3) Time use survey report 2019, Government of India
4) Agarwal, B., & Bina, A. (1994). A field of one's own: Gender and land rights in South Asia (No. 58).Cambridge UniversityPress.
5) Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74
Essential Reading / Recommended Reading
1. Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74
2.Book chapter: Kabeer Naila, Benevolent Dictators, Maternal Altruists and Patriarchal Contracts: Gender and Household Economics, Chapter 5 in Reversed Realities: Gender Hierarchies in Development Thought
Evaluation Pattern
CIA 1 A and B for 30 marks
CIA 2 A and B for 20 marks
ENG182-2 - DEVELOPING ACADEMIC SKILLS - II (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2
Course Objectives/Course Description
This course introduces the learners to six important areas: Principles of Writing, Features of Writing, Essay Organization, Précis Writing, Academic Presentation and Research Writing. The course design gives more weightage to productive skills based on their rudimentary receptive skill acquisition occurred in semester one. The participants of this course will exercise their textual scholarship and translate their areas of interest into meaningful writing. This course directs the learners to produce basic academic presentations which should be career-oriented and of social relevance. Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis becomes the substructure of this course instruction.
Objectives
•To acquire critical and creative thinking
•To develop the taste for theory of knowledge
•To be aware of professional and research driven presentation skills
•To apply the mechanics in academic writing skills
•To use research skills to take a position in writing (writing a paper or presentation)
Course Outcome
CO1: Different approaches to knowledge, critical and creative bent of mind, lead to a content-based investigation. Integration of problem-based learning and need-based learning
CO2: Working knowledge of the different purposes of writing: persuasive (argumentative), analytical, and informative writings, paving the way for research-based reading and writing
CO3: Awareness of academic presentation with conceptual clarity and leading to informed stances in writing
Unit-1
Teaching Hours:2
Introduction to Academic Writing
Principles of Academic Writing
Features of Academic Writing
Unit-2
Teaching Hours:5
Essay Organisation
Anchoring the context
Building Thesis
Topic Sentences
Taking a position
Organising ideas
Developing Paragraphs
Types of essay-Formal (Expository and persuasive) and Informal Essays
•Features of a Good Précis/ Techniques involved in Précis writing
•Step in Précis Writing/Précis in the making
•Writing a Précis of a given passage
•Précis of Correspondence
•Précis of Speeches
Unit-5
Teaching Hours:6
Academic presentation
•Starting a Presentation;
•Presentations – signposting;
•Presentations – Survival Language;
•Stating your purpose;
•Describing change – verbs;
•Describing change – adjectives;
•Describing change – giving figures;
•Commenting on visuals
•Dealing with questions
•Cause and effect
Unit-6
Teaching Hours:8
Research Skills Research Writing
•What is research
•Importance of Research
•Primary and Secondary Research
•Research Methodology
•Introduction to MLA
•Introduction to APA
•Plagiarism
•Abstract
•Literature Review
•Annotated Bibliography
•Writing Introductions, chapters and conclusions
Unit-7
Teaching Hours:2
Application
(Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission)
(Textual reading, Types of essays, Exemplars for all the areas and varied areas of interest in writing and reading will be part of self study learning)
Text Books And Reference Books:
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Essential Reading / Recommended Reading
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Evaluation Pattern
The participants will take part in Formative Assessment mode. It aims at the learners’ teaching-learning process. A series of mini feedback driven practices and tasks plays a crucial role to measure their grasp of content, its application and performance. Maintaining Portfolio, Mini Project Submission, Self-paced or Time based Skill Specific Online Courses, Conceptual Presentation on Certain Areas of Interest
So the evaluation would include portfolio submissions for all the three CIAs and the End Semester
LAW146 - LAW AND PRACTICE OF INTELLECTUAL PROPERTY (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
Course Description:
A clear understudying of the intellectual property system has, therefore, become a necessity for all those associated with creative and innovative endeavor from policy makers, business executives to educators as well as artists and inventors themselves. This course seeks to provide a foundation for students to understand the enormous potential and power of IP and regulatory framework in India. The major objectives of the course are to(i) To understand the niceties and complexities of the global intellectual property system and the challenges it poses to India in terms of compliance to global standards of IP protection (ii) To identify IP as an effective policy tool for national, economic, social and cultural development, especially through the use of limitations and exceptions to monopoly rights and (iii) To equip students with the knowledge of the procedural and substantive IP system in India.
Course Objectives:
To identify the conventional and non-conventional forms of intellectual property rights and to understand the basic differences between them.
To comprehend the theoretical underpinnings of intellectual property rights protection.
To understand the international instruments related to intellectual property rights protection.
To equip students with the knowledge of the procedural and substantive IP system in India.
To identify the limitations and exceptions to these monopoly rights.
Course Outcome
CO1: Identify the different forms of intellectual property and describe the
importance of protection of IP.
CO2: Understand the essential requirements of IP protection, duration, rights conferred and remedies provided.
CO3: Apply the principles of IP protection to legal problems correctly.
CO4: Analyze the issues related to infringement of IP.
CO5: Draft legal instruments pertaining to registration and transfer of IP.
Unit-1
Teaching Hours:6
INTRODUCTION
Concept of Property, Nature and philosophy of Intellectual property, Evolution of IP law in India and implications of TRIPS, Types of IP
Unit-2
Teaching Hours:10
COPYRIGHT
Copyright basics, Neighboring rights and digital copyright,
Protection and remedies for infringement
Unit-3
Teaching Hours:10
PATENTS
Patents – evolution, Criteria for Patentability, rights of patentee and application for international patent under PCT
Unit-4
Teaching Hours:8
TRADEMARKS
Trademark, service mark, registration, renewal and enforcement, passing off, Geographical indications
Unit-5
Teaching Hours:6
TRADE SECRETS
Trade secrets, common law protection , TRIPS obligation
Unit-6
Teaching Hours:5
OTHER IPRS
Industrial designs, Plant varieties, rights of indigenous people, Biological diversity
Text Books And Reference Books:
Intellectual Property Rights: Text and Cases by Anil Kumar, Vandana
Year of Publication: 2019
Publisher: Pearson Education India
Cases and Materials on Intellectual Property by William Cornish, David Llewelyn, and Tanya Aplin
Year of Publication: 2019
Publisher: Sweet & Maxwell
Intellectual Property: Patents, Copyrights, Trademarks & Allied Rights by N.S. Gopalakrishnan
Year of Publication: 2019
Publisher: Eastern Book Company
Intellectual Property: Text and Essential Cases by Tanya Aplin, Jennifer Davis
Year of Publication: 2018
Publisher: Oxford University Press
Essential Reading / Recommended Reading
Global Intellectual Property Law by Graham Dutfield
Year of Publication: 2021
Publisher: Edward Elgar Publishing
Intellectual Property Law: Text, Cases, and Materials by Tanya Aplin, Jennifer Davis, and Simon Kiddle
Year of Publication: 2020
Publisher: Oxford University Press
Intellectual Property: A Very Short Introduction by Siva Vaidhyanathan
Year of Publication: 2017
Publisher: Oxford University Press
Intellectual Property Rights and Innovation in the Fourth Industrial Revolution by Carlos M. Correa
Year of Publication: 2020
Publisher: Cambridge University Press
Intellectual Property Rights: Legal and Economic Challenges for Development by Mario Cimoli, Giovanni Dosi, and Keith E. Maskus
Year of Publication: 2014
Publisher: Oxford University Press
The Oxford Handbook of Intellectual Property Law by Rochelle C. Dreyfuss and Justine Pila
Year of Publication: 2020
Publisher: Oxford University Press
Evaluation Pattern
CIA I - 20%
CIA II - Mid Semester Examination - 50%
CIA III - 20%
LAW148 - LEGAL DIMENSIONS OF MARKETING (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
21st century is certainly an age of advertisements and consequent consumerism. Advertisements have occupied a large chunk of the daily lives of people, and are considered to be the major crowd-pullers for any marketing manager. Virtually, everything under the sky-- from pin to parenthood-- is within the grip of a marketing technique namely advertisements. However, with this shift in marketing strategy, complications in industry have also raised manifold. Many a time, the seemingly simple situations land up in legal disputes of vast ramifications. Hence, this Course is designed to address the various legal aspects that may arise out of marketing strategies pursued by managers. Issues pertaining to contracts, product liability, competition practices are dealt with, and legal aspects of marketing of various products and services are discussed.
Course Objective of this course are –
1.To give an understanding on the concept of Marketing vis-à-vis constitutional law
2.To explain requirement of contract law in marketing
3.To give an overview of law relating to protection Consumer and product liability
4.To familiarize students with law relating competition in marketing
5.To acquaint students with various laws for the prohibition and regulation of advertisement of products and services
Course Outcome
CO1: Explain general concept of marketing and also constitutional foundation of the same
CO2 : Describe existing contractual requirements in marketing
CO3: Assess the nature of law relating to consumer and product liability
CO4: Evaluate the concerns of competition law relating to marketing
CO5: Analyze the laws which permits advertisements of certain products and services
Unit-1
Teaching Hours:3
Unit 1
Introduction
Marketing's brush with law; expanding role of marketing managers; Freedom to advertise – Constitutional framework
Unit-2
Teaching Hours:3
Unit 2
Contracts
Fundamental Principles of Contract – Offer, acceptance, Consideration, Free Consent, Capacity of the parties. Specific Contracts - Dealership agreements; Principal and agency relationship; Legal requirements
Unit-3
Teaching Hours:3
Unit 3
Consumer and Product Liability
Unit-4
Teaching Hours:3
Unit 4
Legal Aspects of Competition
Introduction; Anti-competitive agreements; Abuse of dominant position under Competition Law
Unit-5
Teaching Hours:3
Unit 5
Other marketing Issues
Role of ASCI, Products and services banned from advertisements, Regulation of advertisement of Professions
Text Books And Reference Books:
PRINCIPLESOF MARKETING, by Kotler, Philip
Indian Constitutional Law by J.N.Pandey
Facets of Media Law by Madhavi Goradia Diwan
Indian Contract act by Avtar Sing
Consumer Protection Act, by Avtar Sing
Competition law in India: Policy, Issue and development
Essential Reading / Recommended Reading
Competition law in India: Policy, Issue and development
Evaluation Pattern
Evaluation Pattern
Assessment outline
CIA I- MCQ Quiz
CIA II: Research Paper
CIA III: Final Examination
100 Marks
25 Marks
25 Marks
50 Marks
LAW149 - LEGAL ASPECTS OF HUMAN RESOURCE MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
Human resource management encompasses a wide range of responsibilities and functions within an organization. In order to practically avoid mistakes several HR managers makes due to limited knowledge of their legal responsibility. This course is designed to provide a comprehensive understanding of the legal framework governing human resources management. The course will explore key statutes, regulations, and case law that impact various aspects of HR functions.
From the above premise, The course is divided into six (6) units:
Unit 1 deals with overview of the historical development of labour laws in India and understanding the constitutional and statutory foundations of labour laws. Unit 2 willdeals illuminate the legal issues involved in strikes and lockouts. Unit 3deals on HR Contracts and Policies align with Labour Law and contract law. Unit 4 will provide the understanding of the Right and duties of the trade unions. Unit 5 covers sexual harassment and discrimination on the work place and how HR plays a huge role in dealing with this challenges. Unit 6 will make the students understand the resolution process in an industrial conflict as well as alternative dispute resolution mechanisms.
Course Outcome
CO1: Identify and describe the concept of labour law and its implication on HR role
CO2: Apply the concepts in the present socio legal scenario
CO3: Analyse the judicial pronouncements and their effectiveness.
C04: Evaluate the current labour legislations and analyse it in accordance with the existing labour issues.
Unit-1
Teaching Hours:3
General Introduction
Historical evolution of labour laws in India; constitutional and statutory foundations; Understanding the legal implications of the HR function.
Unit-2
Teaching Hours:3
Introduction of Strikes and Lock-outs
Reasons for Strikes and Lock-outs; Ramifications; Legal Issues involved Strikes and Lock-out.
Unit-3
Teaching Hours:3
Ensure HR Contracts and Policies align with Labour Law and contract law:
Introduction :standing order; manifestations of misconduct and Principles of natural justice;
Introduction : The legal procedures to follow when trying to dismiss an employee who is incompetent or underperforming.
Unit-4
Teaching Hours:6
Introduction: Evolution of trade unionism
Collective Bargaining; Rights and immunities of trade unions; Impact of trade unions on Indian industries.
Unit-5
Teaching Hours:6
Lay-off, Retrenchment and Closure
Introduction - Legal Provisions; Employment ;Unfair labour practices
Unit-5
Teaching Hours:6
Defining the forms of Harassment and Discrimination
Introduction of Sexual Harassment (Prevention, Prohibition and Redressal) Act, 2013) and Article 25(2) of the Indian Constitution on discrimination.
- Richard Mitchell, Petra Mahy & Peter Gahan, The Evolution of Labour Law in India: An Overview and Commentary on Regulatory Objectives and Development
- Labour and Industrial Law by H.L.Kumar
- Administrative Law, by IP Massey
- Industrial Jurisprudence: A Critical Commentary by Dr EM Rao
Essential Reading / Recommended Reading
1.Administrative Law, by IP Massey published by EBC Edition 2014 Pg 200-300
2.Indian Contract Act, 1872 (Termination of contract)
5. Principle of Natural Justice (Article 14 and Article 21 of the Indian Constitution.
Evaluation Pattern
Assessment outline
CIA I- MCQ Quiz
CIA II: Research Paper
CIA III: Final Examination
100 Marks
25 Marks
25 Marks
50 Marks
LAW150C - CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Corporate Social Responsibility or CSR, as it is popularly referred to, is a combination of ethical, philanthropic, legal and economic responsibilities of a corporate organization towards the social transformation by addressing the social issues in collaboration with Government and NGOs. The corporate entities are more into profit making business and in this race, they often forget that their activities are causing harm to and not protecting the environment as well as human rights of the people.
This course, thus, has been specifically designed for the non-law people. It aims to address the linkages between the corporate and the human rights in the form of CSR. It critically analyses one significant question – whether the issues of human rights should be addressed by the corporate sector mandatorily or voluntarily, in different social contexts? The strengths and weaknesses of the CSR initiatives in India and other countries are analysed. Also, the international commitments, with special reference to the role of United Nations are seen.
Course Outcome
CO1: The students will be able to understand the meaning and origin of Corporate Social Responsibility (CSR) and human rights and establish the linkage between the two.
CO2: The students will be able to understand the legal regime of CSR in India and its impact on protection of human rights.
CO3: The students will be able to analyze the CSR initiatives in India and the International commitments thereof, with special reference to the role played by the UN.
CO4: The students will be able to evaluate the strengths and weaknesses of the CSR initiatives in terms of promotion of Human rights, in India as well as globally.
CO5: The students will be able to suggest the various ways and methods to eliminate the lacunas or at least improve the CSR initiatives for better protection of human rights in India and globally as well.
Unit-1
Teaching Hours:9
INTRODUCTION
Meaning and origin of CSR; Meaning of human rights; Linkage between human rights and CSR
Unit-2
Teaching Hours:9
INDIA AND OTHER COUNTRIES
CSR by companies in India affecting human rights; CSR and the provisions of the Companies Bill, 2012; CSR by companies in other countries affecting human rights
Unit-3
Teaching Hours:9
INTERNATIONAL LEGAL REGIME
United Nations commitments on CSR relating to human rights; other international commitments on CSR affecting human rights
Unit-4
Teaching Hours:9
CONTEMPORARY POSITION
Strengths and weakness of CSR in terms of promotion of human rights in India as well as globally
Unit-5
Teaching Hours:9
RECOMMENDATIONS
Suggestions to improve upon the weaknesses of the CSR for the protection of human rights
Text Books And Reference Books:
1.Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler and Nancy Lee
2.Who’s Responsible for Corporate Social Responsibility? By Christine Bader
3.Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac
4.Social-Impact Efforts That Create Real Value by George Serafeim
5.Corporate Social and Human Rights Responsibilities- Global, Legal and Management Perspectives by Karin Buhmann, Lynn Roseberry and Mette Morsing
6.Corporate Social Responsibility in India by Sanjay Kr. Agarwal
7.Human Rights and Indian CSR Laws by Dr. Commander Bhushan Dewan
8.Universal Declaration of Human Rights, 1948
9.Constitution of India, 1950
10.Companies Act (Including all recent amendments)
Essential Reading / Recommended Reading
1.Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler and Nancy Lee
2.Who’s Responsible for Corporate Social Responsibility? By Christine Bader
3.Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac
4.Social-Impact Efforts That Create Real Value by George Serafeim
5.Corporate Social and Human Rights Responsibilities- Global, Legal and Management Perspectives by Karin Buhmann, Lynn Roseberry and Mette Morsing
6.Corporate Social Responsibility in India by Sanjay Kr. Agarwal
7.Human Rights and Indian CSR Laws by Dr. Commander Bhushan Dewan
8.Universal Declaration of Human Rights, 1948
9.Constitution of India, 1950
10.Companies Act (Including all recent amendments)
Evaluation Pattern
CIA I - 25%
CIA II - 25%
CIA III -50%
PHY141A - INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course presents an introduction to basic concepts in astronomy and astrophysics. The course is designed for non-science students with strong interest in astronomy, physics and mathematics. The course details some of the primary physical concepts relevant to astronomy and astrophysics and also lays the foundation for more advanced coursework in astrophysics. More importantly, to appreciate the realization that “We are all made of stardust”.
Course Outcome
CO1: Compare and contrast the various ?exotic objects? in the cosmos (Neutron Stars, Black Holes, etc.)
CO2: Differentiate between different stellar types, and describe their life cycles.
CO3: Compare and contrast the types of galaxies, their distribution and possible evolution.
Unit-1
Teaching Hours:15
Solar system
Astronomical coordinate systems, Kepler’s Laws of planetary motion, Newton’s Law of gravitation, Ancient astronomers, Solar system formation, Planets and associated moons, Comets and asteroids; Meteoroids, Meteors, and Meteorites; Telescopes, Multi-wavelength astronomy, Astronomy with space observatories.
Unit-2
Teaching Hours:15
Stars
Discussion of measurable physical quantities in astronomy, Distance measurement techniques, Luminosity, Brightness of stars and relation between luminosity and brightness (flux), Magnitude of a star, Filter system, Hertzsprung Russell diagram, Binary stars and measurements, Spectral type of stars, Surface temperature of stars, Star Formation: Molecular clouds, Stellar evolution- birth to death, White dwarfs, Neutron stars, and black holes.
Unit-3
Teaching Hours:15
Galaxies
The Milky Way galaxy, Structure of the Milky way, Motion of Stars in the Milky Way, Types of galaxies: Hubble tuning fork diagram, Formation and evolution of galaxies, Quasars and active galaxies, Hubble’s law and Expanding Universe, Gravitational waves, Dark Matter, Dark Energy.
Text Books And Reference Books:
[1].Carroll, B. W., & Ostlie, D. A. (2007). An Introduction to Modern Astrophysics, 2nd Edn: Pearson Addison-Wesley. [2]. Pasachoff , J. M. (1998): Astronomy, from the Earth to the Universe: Saunders College Publishing. [3]. Kaler, J. B. (2016): From the Sun to the Stars: World Scientific
Essential Reading / Recommended Reading
1. Zeilik & Gregory, S. A. (1998): Introductory Astronomy and Astrophysics, Saunders College Publication.
2. Harwit, M. (1988): Astronomy Concepts: Springer-Verlag.
Evaluation Pattern
Assessment outline:
CIA I will be a objective-type exam to evaluate the understanding of the students from topics in Units 1 and 2. This carries 10 marks and administered in the last week of January.
CIA-II will be based on presentations on specified topics. It carries 25 marks
CIA III includes a written assignment on specified topics. It carries 10 marks and will be conducted during second week of February.
End Semester Examination will be the descriptive exam for 50 marks. The students will be given 120 minutes to complete the exam.
Assessment will be based on the knowledge, problem solving capability and their wider in-depth perspective about the subject and presentation skills.
PHY141B - RENEWABLE ENERGY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course Renewable energy deals with the importance of sustainable and environmentaaly friendly energy source. It gives a glimpse about various types of
reneawble enery and its importance. The course also highlight the recent develoments in the sustainable energy.
Course Outcome
CO1: Students will develop a comprehensive understanding of the significance of sustainable and environmentally friendly energy sources in addressing global energy needs.
CO2: Gain knowledge about various types of renewable energy sources, including solar, wind, hydro, and geothermal, and comprehend their respective technologies and applications.
CO3: Acquire a fundamental understanding of emerging energy research techniques.
Unit-1
Teaching Hours:15
Solar Energy, Wind and Ocean Energy
Review of energy resources, solar energy estimation of intensity of terrestrial radiation, solar radiation on inclined plane surface, estimation of monthly average, daily total radiation and diffused radiation on horizontal surface, solar collectors. Origin of winds, Major applications of wind power, Wind turbine, Energy available in wind- power extraction- Wind turbine operation and power versus wind speed characteristics, Ocean Thermal Energy-OTEC.
Unit-2
Teaching Hours:15
Biomass and geo-thermal energy
Biomass resources-Biomass conversion Technologies. Urban waste to energy conversion. Biomass gasification. Biomass to Ethanol production. Biogas from waste Biomass. Biogas plants and operational parameters-Constant pressure and constant volume type Biogas plantsComparison. Origin and distribution of Geothermal energy. Types of Geothermal resources. Hydro-thermal resources-dry steam system-wet steam system Environmental aspects.
Unit-3
Teaching Hours:15
Fuel Cells
Fuel cell- Classification of fuel cells – Phosphoric acid Fuel cell(PAFC), Alkaline Fuel Cell(AFC) –Solid polymer Fuel cell(SPFC) Molten carbonate Fuel cell(MCFC) Solid oxide Fuel cell (SOFC)( Qualitative only) efficiency of a fuel cell Chemical polarization- resistance polarization- concentration polarization- Fuel cell power plant hydrogen energy- production- Batteries-storage conversion to energy sources and safety issues
Text Books And Reference Books:
[1] B. H. Khan: Non-conventional energy resources, Tata Mc Graw-Hill, 2006.
Essential Reading / Recommended Reading
[1] Rai G. D.: Non-conventional energy sources, Khanna Pub., 4 Edn, 2000.
[2] Rao S. and B. B. Parulekar: Energy Technology, Non-Conventional, Renewable and Conventional, Khanna Publications, 3 edn., 1999.
[3] Gupta B. R., Generation of electrical energy, Eurasia Publishing house, 1998.
Evaluation Pattern
Evaluation is based on CIA-I, CIA-2 and CIA-3.
Weightage of CIA-1 -20 marks
Weightage of CIA-2 -20 marks
Weightage of CIA-3 -50 marks
Weightage of attendance -10 marks
Total equivalent weightage- 100 marks
CIA 1 and CIA 2 will be based on multiple choice Question/Assignments/Written test.
CIA-3 will be through presentation/ written test.
POL144 - INDIA AND THE WORLD (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
This is a survey course on India and its engagement with the World .
Objective of this course is to introduce analytical and empirical aspects on the genesis,
evolution and practice of India’s foreign policy. Students will study key relations and
important themes in India’s Policy on various global issues to understand the changing
positions and development of India’s role as a global player.
Course Outcome
CO1: At the end of this course students will be able to
Demonstrate a basic understanding of the trajectory of Indian foreign policy identifying important changes and factors responsible for the change.
CO2: Identify the key issues in Indian foreign policy and India?s national interests.
CO3: Understand and appreciate India?s relations with major powers, role in global governance, India?s regional polices and Nuclear issues.
Unit-1
Teaching Hours:15
Introduction
Foreign Policy: Meaning, Making of FP, National Interest
Determinants of Indian Foreign Policy: Domestic and External
Principles, Objectives and Evolution of India’s Foreign Policy
Unit-2
Teaching Hours:15
Key Foreign Relations
India’s Neighborhood Policy
India’s Relations with US
Indian’s Relations with Russia
India Relations with China
Unit-3
Teaching Hours:15
Key Issues
Look(Act) East Policy
India and Global Governance
India’s Nuclear Posture
India’s emergence as a Global Power
Text Books And Reference Books:
S. Ganguly and M. Pardesi, (2009) ‘Explaining Sixty Years of India’s Foreign Policy’, in India Review, Vol. 8 (1), pp. 4–19.
J. Bandhopadhyaya, (1970) The Making Of India’s Foreign Policy, New Delhi:Allied Publishers.
S. D.Muni, (2003) ‘Problem Areas in India’s Neighbourhood Policy’, in South Asian Survey,Vol. 10 (2), pp. 185-196.
V. Sood, (2009) ‘India and regional security interests’, in Alyssa Ayres and C. Raja Mohan(eds), Power realignments in Asia: China, India, and the United States, New Delhi: Sage.
H. Pant, (2011) ‘India’s Relations with China’, in D. Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp. 233-242.
GulshanSachdeva (2011), India’s relations with Russia, in in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge
David Scott (2011), India’s relations with the USA, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
David Scott (2011), India’s relations with Pakistan, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
PoorviChitalkar and David M. Malone (2015), “India and Global Governance”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
Manu Bhagavan (2015), “India and the United Nations- or Things Fall Apart”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
Essential Reading / Recommended Reading
C. Rajamohan, (2013) ‘Changing Global Order: India’s Perspective’, in A. Tellis and S. Mirski (eds.), Crux of Asia: China, India, and the Emerging Global Order, Carnegie Endowment for International Peace: Washington.
Chris Ogden (2011), “India and nuclear weapons” in David Scott (ed.), Handbook of India’s International Relations, London: Routledge
Ashley J.Tellis (2003), Toward a ‘Force-in-Being’: The Logic, Structure, and Utility of India’s Emerging Nuclear Posture, in SumitGanguly (ed.) India as an Emerging Power, London: FRANK CASS PUBLISHERS, pp. 58-103
Ch. Ogden, (2011) ‘International ‘Aspirations’ of a Rising Power’, in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp.3-31
Evaluation Pattern
CIA 1-25 marks
CIA 2-25 marks
CIA 3-50 marks
PSY201-2 - PERSONALITY AND INDIVIDUAL DIFFERENCES (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
The course helps students to understand and explore views on personality and individual differences. The course poses an opportunity for students to help understand the various theoretical approaches to the concepts of personality, intelligence and learning. The students will learn the strengths and weaknesses of major theories as well as how to assess and apply these theories. With the support of psychometric tools and lab-based activities, students would be able to identify the various tools to investigate personality and intelligence and be able to better understand themselves and others.
Course Outcome
CO1: : Describe the theoretical perspectives and psychometric assessments in personality and
how key assumptions in each approach differentially account for individual differences.
CO2: Explain the contribution of behaviourism, cognitivism and social cognitive theory to
the understanding of human learning and how it accounts for observed individual differences.
CO3: Explain individual differences using various intelligence theories and tests
CO4: Apply basic principles of personality and individual differences to the understanding of
everyday life situations such as interpersonal relations in family, classroom and workplace.
Unit-1
Teaching Hours:15
CO 1: Describe the theoretical perspectives on personality and how key assumptions in each approach differentially account for individual differences.
Personality: Definition, myths and misconceptions, why study personality Approaches in personality–Psychodynamic - Sigmund-Freud, Carl-Jung, Adler, Caron Horney, Humanistic- Abraham Maslow, Carl Rogers, Dispositional (Type and Trait) and Social-Cognitive approach; Assessment of Personality – Questionnaires and projective tests
Unit-2
Teaching Hours:15
CO 2: Explain the contribution of behaviouris m, cognitivism and social cognitive theory on the understanding of human learning and how it accounts for observed individual differences.
Learning -classical and operant conditioning -Skinner, Pavlov -social learning theory-Abert Bandura; learned helplessness- Seligman; How motivation is a learned response.
Unit-3
Teaching Hours:15
CO 3: Explain individual differences using various intelligence theories and tests.
Intelligence: Definition and concepts: Determinants of Intelligence: Genetic, Environmental influences. Newer trends- Emotional Quotient, Social Quotient, Spiritual Quotient, Gender Difference Intelligence: Factor theories – Spearman, Cattell, Thurstone, Gardner, Guilford; Cognitive theory - Sternberg Emotional intelligence -EQ; Daniel Golman Can/should intelligence be measured? Flynn effect; concerns of cultural biases; labelling Characteristics of Intelligence tests, Types of Intelligence tests, Reliability, Validity, Norms and standardisation of psychological assessment.
Unit-4
Teaching Hours:15
CO4: Apply basic principles of personality and individual differences to the understanding of everyday life situations such as interpersonal relations in family, classroom and workplace.
Example of family, classroom and workplace, each addressing conflict and aggression, adapting to the environment- changes and challenges Can people learn? What does the understanding of individual differences account for psychologists?
Text Books And Reference Books:
Weiten, W. (2014). Psychology: Themes and Variations (Briefer Version, 9th edition). Belmont, CA: Wadsworth/Ce ngage Learning.
Feldman.S.R.( 2009).Essentia ls of understanding psychology ( 7th Ed.) Tata Mc Graw Hill
Hall, C.S., Lindzey, G. & Camobell, J.B. (2002). Theory of personality(4t h ed.). John Wiley and Sons.
Essential Reading / Recommended Reading
Funder D. C. (2019). The personality puzzle (Eighth). W. W. Norton & Company.
CIA2- will be mid-semester exam- case study based questions
End Semester Pattern- 2 hrs- 50 Marks
Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks
Section B (Short answers). 5 Marks X 2Qs= 10 Marks
Section C (Essay questions). 10 Marks X 2Qs= 20 Marks
Section D (Case study). 10 Marks x 1Q= 10 Marks
PSY202-2 - BRAIN AND BEHAVIOUR (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
This second-semester course provides an undergraduate psychology major student with a general understanding of the biological mechanisms by which the brain, nervous system, and endocrine system mediate behaviour and mental processes. The students will be able to appreciate the role of the brain and nervous system in human behaviour and mental processes by studying normal brain functions and biological processes, including neurons and neuronal function, basic brain anatomy, and the sensory systems, as well as potential problems caused by abnormal brain functioning and processes. The course will cover a range of selected behaviours and processes that are critically related to the function of the nervous system. A special emphasis will be placed on research findings that have shed light on the intricacies of the brain-behaviour relationship
Course Outcome
CO1: Identify the structure and function of the brain and nervous system
CO2: Explain the neurochemical and hormonal influences on behaviour
CO3: Articulate psychophysiology of basic human drives of sleep, hunger and sex
CO4: Evaluate the brain-behaviour relationship and consequences of damage to brain regions
controlling complex behaviours like memory, learning and consciousness.
Unit-1
Teaching Hours:15
CO1: Identify the structure and function of the brain and nervous system
The Nervous system; Divisions and cells of the nervous system, the structure, function and types of neurons, Structure and Functions of the Central and peripheral nervous system.
Unit-2
Teaching Hours:15
CO2: Explain the neurochemical and hormonal influences on behaviour
Hormones and behaviour, Mechanism of action and effects, Major endocrine glands, Thyroid, Parathyroid, Adrenal, Pancreas, Pituitary, Gonads. Hormones of the hypothalamus. Impact of chemicals on brain and behaviour, psychoactive drugs, addiction and brain
Unit-3
Teaching Hours:15
CO3: Articulate psychophysiology of basic human drives of sleep, hunger and sex.
Physiology of sleep. With special emphasis on the mechanisms of the biological clock. Human sleep stages, Rapid Eye Movement (REM) sleep, brain structures and functions that regulate The biology of thirst and hunger, brain mechanisms of hunger, and abnormal brain chemistry in eating disorders and obesity. The discussion on reproductive behaviours would focus on the organising and activating effects of hormones and the detailed biology of gender.
Unit-4
Teaching Hours:15
CO4: Evaluate the brain-behaviour relationship and consequences of damage to brain regions controlling complex behaviours like memory, learning and consciousness.
Types of memory, the brain areas, and/ or mechanisms associated with these different types of memory and amnesia. Physiological representation of learning- engram, brain areas involved in learning and the phenomenon of long-term potentiation. How trauma impacts the brain? And how the brain can rewire -brain plasticity Role of brain in Consciousness
Text Books And Reference Books:
Carlson, N. R. (2005). Foundations of physiological psychology. Pearson Education.
Pinel, J. P. (2009). Biopsychology. Pearson education.
Kalat, J. W. (2015). Biological psychology. Cengage Learning.
Essential Reading / Recommended Reading
NIL
Evaluation Pattern
5 marks for attendance as per University Policy
CIA 1 & 3 will be individual assignments
CIA2- will be mid-semester exam- a case-study based questions
End Semester Pattern- 2 hrs- 50 Marks
Section A (Very Short Answer). 2 Marks X 5Qs= 10 Marks
Section B (Short answers). 5 Marks X 2Qs= 10 Marks
Section C (Essay questions). 10 Marks X 2Qs= 20 Marks
Section D (Case study). 10 Marks x 1Q= 10 Marks
SW141 - INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This is the foundational paper that introduces students to the profession of Social Work. It includes the philosophical and ideological foundations of the profession. It highlights how social work has come to be called a profession. In this paper, all the fields in which social work can be practiced are introduced, and the methods of social work
To help students understand the social work profession, its history and evolution.
To understand the philosophy, values and principles of professional social work.
To understand the basics of various methods of social work.
To understand the fields of social work practice.
Course Outcome
1: Demonstrate proficiency in understanding social work and related concepts.
2: Discuss the philosophy, values, principles and skills of professional social work.
3: Demonstrate proficiency in understanding the methods of social work.
Unit-1
Teaching Hours:15
Introduction to Social Work:
Social work: Definition, Concept, Objectives, Similarities and dissimilarities of Concepts related to Social Work, Social Service, Social Welfare. Philosophy of Social Work, Values of Social Work, Principles of Social Work, Goals and Scope. History of Social Work in the West and in India
Unit-2
Teaching Hours:15
Introduction to the Methods of Social Work
Case Work, Group Work, Community Organization, Social Work Research, Social Welfare Administration, and Social Action
Unit-3
Teaching Hours:15
Fields of Social Work
Fieldsof Social Work. Code of ethics. Skill Lab: Active Listening. Negotiation. Preparation and Planning. Understanding self through a SWOT. Presentation
Text Books And Reference Books:
Batra, N. (2004). Dynamics of social work in India. New Delhi: Raj Publishing.
House, B. (2006). Values & ethics in social work: An introduction. London: Routledge publication.
Bhattacharya, S. (2004). Social work: An integrated approach. New Delhi: Deep & Deep Publications.
Chris, L. C. (2000). Social work ethics: Politics, principles and practice. Exeter: Learning Matters.
Crawford, K. (2004). Social work and human development: Transforming social work practice. Exeter: Learning Matters.
Desai, M. (2004). Methodology of progressive social work education. Jaipur: Rawat.
Publication.
Desai, M. (2004). Ideologies and social work: Historical and contemporary analyses. Jaipur: Rawat. Publication.
Horner, N. (2006). What is social work? Context and perspectives. London: Routledge publication.
National Association of Social Workers (2000). Policy statements 2000-2003, Social work speaks. National Association of Social Workers Policy Statements 2000- 2003. New York: Palgrave Macmillan.
Payne, M. (2007). What is professional social work? Jaipur:Rawat Publications.
381Pease, B. (1999).Transforming social work practice: Postmodern critical perspectives polity press. Jaipur: Rawat Publications.
Morales, A. (2004). Social work. Boston: Pearson Education.
Timms, N. (1970).Social work. London: Routledge publishers.
World Bank (2005). Putting social development to work for the poor: An OED review of world bank activities. New York: World Bank.
Essential Reading / Recommended Reading
Banks, S. (1995). Ethics and values in social work. Hound Mills: MacMillan Publishers.
Gore, M.S. (1965). Social work education. New Delhi: Asia Publishing House.
Shaw, I., & Lishman, J. (1990). Evaluation and social work practice. London: Sage publishers.
Singh R.R. (1985).Fieldwork in social work education (ed). New Delhi: Concept Publishers.
Stroup, H.H. (1960). Social work education – An introduction to the field. New Delhi: Eurasia Publishing.
Wadia, A. & Hormasji, N. (1968). History and philosophy of social work in India (2nd ed). Bombay: Allied publishers
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
SW142 - INTRODUCTION TO ORGANISATIONAL BEHAVIOUR (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Course Description: The course introduces students to theories associated with organizational behavior, facilitating their comprehension of individual and group behavior within an organization. Additionally, this paper equips students with essential knowledge of personality, motivation, theories, and leadership, establishing a foundational background in these areas.
Course Objectives:
To develop familiarity with the origins and evolution of organizational behavior (OB).
To comprehend the concept of motivation through the exploration of various theories.
To gain theoretical andpractical knowledge and tools for implementing organizational development interventions.
Course Outcome
CO1: Exhibit proficiency in comprehending human behaviour within the workplace.
CO2: Apply interpretive and practical skills in utilizing various theories of Individual and group behaviour.
CO3: Demonstrate a solid understanding of the principles and theories of organizational development and change.
Unit-1
Teaching Hours:15
Organisation Behaviour
Definition and scope-approaches to Organizational Behaviour- Elements of Organizational Behaviour- Hawthorne studies-classical and modern approaches to Management- Human Relations movement and Behavioural systems approach to OB, OB Model- Definition, Developing OB model- Inputs, process, outcomes- Roles and challenges of OB- Skills of OB Manager
Unit-2
Teaching Hours:15
Individual and Group Behaviour
Personality- Definition, Determinants and Theories of Personality-psychoanalytic theories, socio-psychological theories, trait theories and holistic theories- Personality and Organizational Behaviour,
Motivation: Meaning of Motivation, Motivation-Traditional Theories of Work Motivation; Maslow’s hierarchy of needs - Herzberg Two Factor theory, , McGregor ‘s Theory X-and Adam ‘s Equity Theory of Work Motivation.
Group Behaviour- Definition, Classification and stages, Techniques in decision making, Effective Team Building, Leadership- Definition, Types
Unit-3
Teaching Hours:15
Organizational Development and Change
Organizational Development- Definition- Scope of Organizational Development- Characteristics of OD, OD Interventions-Management By Objectives
Organizational change, forces of change; Resistance to change; Managing planned change, approaches to organizational change
Organizational Culture-Key cultures [Power culture, people/person culture. Task culture, role culture]- How culture is created- How culture is sustained
Organizational Climate- methods to study organizational climate
Text Books And Reference Books:
Bhattacharyya Dipik Kumar. (2014).Organizational behaviour. New Delhi; Oxford University Press.
King, D., & Lawley, S. (2012). Organizational behaviour. Oxford: Oxford University Press. Luthans, F. (2011). Organizational behaviour (12th ed.). New York: McGraw-Hill International.
Robbins, Judge and Vohra (2012). Organizational behaviour. New Delhi: Pearson.
Robbins, S. P., Judge, T.A. & Vohra, N. (2012). Organizational behaviour, Pearson.
Essential Reading / Recommended Reading
Luthans (2011). Organizational behaviour. 12/e, McGraw Hill International
Raisa Arvinen-Muondo. (2013). Organizational behaviour: People, process, work and human resource management. London: Kogan Page.
Schermerhorn, J. R & Osborn, R. N. (2012). Organizational behaviour (12th ed.).New Delhi Wiley.
Weber, Emma, Phillips, Patricia Pulliam &; Phillips, Jack J. (2016). Making change work: How to create behavioural change in organizations to drive impact and ROI. London: Kogan Page.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
THE144 - ACTING FOR MEDIA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This programme is designed for Students who want to explore various acting career opportunities in Media. The course includes practice-based training blended with a challenging range of acting practice possibilities in different Media platforms. A wide range of production and performance prospects enhances the scope of this programme. The course is grounded in basic acting training methods constructed with theatre techniques and applied in different visual media contexts like Stage/ Film/TV/New Media and other Communicative visual contexts. It encompasses different interactive and participatory sessions for cultivating body, voice, and mind through creativity.
Additionally, the programme provides insights into personality makeovers through costume, make-up, and styling and prepares you for auditions and building your actors' portfolio.
Objectives:
To introduce the concept of Acting for Media.
To provide an overview of the different media and its various components.
To provide practical training and exercises to help to gain hands-on experience in Acting for Media.
To equip learners with a solid foundation in Acting for Media.
Course Outcome
CO1: To understand the concept of Acting for Media and its importance.
CO2: To articulate a comprehensive understanding of the media and its various components.
CO3: Apply practical skills and techniques to create compelling performances for media.
CO4: Develop a greater appreciation for the art of Acting for Media.
CO5: Exhibit the learning experiences through practical, creative work.
Unit-1
Teaching Hours:5
Learning to Act
Everyone can Act- Developing acting skills through relaxation, movements, improvisation, space exploration and empowering self through evaluation and challenges.
Unit-2
Teaching Hours:8
Acting for Theatre.
Actor preparation and training: Improvisation, role, character, scene and creative body movement, Yoga, Kalari, modern dance movements.
Unit-3
Teaching Hours:12
Acting in front of the Camera.
Introduction to film acting, Actor-creator, Visual life and language, scene work for the camera and acting techniques. Art of auditioning, projection and intonation of character. The Inner Discipline of Camera Acting, Four Types of Outer Action, Blocking for the Camera.
Unit-4
Teaching Hours:10
Acting for TV and other digital media.
Introduction to TV/Media, developing skills for the Media, Specific scene work and evaluation. Anchoring and media presentation skills, Dialogue and speech, and voice culture. Other skills –Sight reading, accents and dialects, safe voice practice, Dubbing for the roles and animation, Rhythm and movement skills.
Unit-5
Teaching Hours:5
Personality makeover: through costume, make-up and styling.
It is understanding the basic makeover through make-up and costume. Body language involves gestures, mannerisms, and other bodily signs—transforming oneself into a star.
Unit-6
Teaching Hours:5
Acting as a profession.
Preparing for Audition, Actors' workbook, Actors' portfolio.
Text Books And Reference Books:
Konstantin Stanislavsky - An actor prepares-Routledge (1989)
Cathy Haase - Acting for Film-Allworth Press (2003)
Essential Reading / Recommended Reading
Janet Wilcox - Mastering Monologues and Acting Sides_ How to Audition Successfully for Both Traditional and New Media-Skyhorse Publishing (2011)
Benedetti, Jean_Stanislavsky, Konstantin - An actor's work on a role-Routledge (2010)
John Sudol - Acting Face to Face 2_ Emotional Alignment_ _ How to Create Genuine Emotion For TV and Film (2015)
Evaluation Pattern
Evaluation CIAs:
Assignments, including television commercials, films, voiceover work, scene work/reels/standup comedy/camera work/writing/portfolio
Evaluation ESE :
The end Semester Examination will create a different media presentation and submit a portfolio.